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DTSTART;VALUE=DATE:20220131
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DTSTAMP:20260425T035623
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SUMMARY:Ed Fella: Exit Level Design\, 1985–2012
DESCRIPTION:Exhibition:  Ed Fella: Exit Level Design\, 1985–2012 curated by Rick Poynor. Monday 31 January – Friday 25 March 2022\, Department of Typography & Graphic Communication\, ToB2\, Earley Gate.  \n The American graphic designer Edward Fella’s career divides into two complementary phases. For 30 years\, Fella (born 1938) worked as a designer\, commercial artist and illustrator in Detroit\, Michigan. In his late 40s\, hoping to teach\, he gained a first degree in graphic design and studied for an MFA at Cranbrook Academy of Art\, then a centre of theoretical thinking and experimental graphic practice. In the second phase of his career – the focus of this exhibition – Fella became\, as he put it\, an “exit level designer”\, leaving clients and commissions behind to teach at California Institute of the Arts and pursue a freewheeling investigation of form unique in contemporary graphic design. After years of professional studio experience\, Fella was a master of diverse graphic styles and hand-lettering. Work that might at first glance seem neglectful of design’s cardinal “rules” came from a deep well of knowledge. He created flyers for lectures by himself and other designers that are loaded with allusions. In his sketchbooks\, he produced a daily stream of collages and drawings best understood as art about design. In his 50s\, Fella became internationally famous for a self-motivated body of work that overflows with invention and surprise. \nCredit: Flyer designed by Ed Fella
URL:https://research.reading.ac.uk/centre-for-book-cultures-and-publishing/event/ed-fella-exit-level-design-1985-2012/
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