{"id":1181,"date":"2022-02-01T15:12:57","date_gmt":"2022-02-01T15:12:57","guid":{"rendered":"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/?post_type=tribe_events&p=1181"},"modified":"2022-02-01T15:12:57","modified_gmt":"2022-02-01T15:12:57","slug":"ed-fella-exit-level-design-1985-2012","status":"publish","type":"tribe_events","link":"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/event\/ed-fella-exit-level-design-1985-2012\/","title":{"rendered":"Ed Fella: Exit Level Design, 1985\u20132012"},"content":{"rendered":"

Exhibition:\u00a0 Ed Fella: Exit Level Design, 1985\u20132012<\/b> curated by Rick Poynor. Monday 31 January \u2013 Friday 25 March 2022, Department of Typography & Graphic Communication, ToB2, Earley Gate. <\/span><\/p>\n

\u00a0<\/span>The American graphic designer Edward Fella\u2019s career divides into two complementary phases. For 30 years, Fella (born 1938) worked as a designer, commercial artist and illustrator in Detroit, Michigan. In his late 40s, hoping to teach, he gained a first degree in graphic design and studied for an MFA at Cranbrook Academy of Art, then a centre of theoretical thinking and experimental graphic practice. In the second phase of his career \u2013 the focus of this exhibition \u2013 Fella became, as he put it, an \u201cexit level designer\u201d, leaving clients and commissions behind to teach at California Institute of the Arts and pursue a freewheeling investigation of form unique in contemporary graphic design. After years of professional studio experience, Fella was a master of diverse graphic styles and hand-lettering. Work that might at first glance seem neglectful of design\u2019s cardinal \u201crules\u201d came from a deep well of knowledge. He created flyers for lectures by himself and other designers that are loaded with allusions. In his sketchbooks, he produced a daily stream of collages and drawings best understood as art about design. In his 50s, Fella became internationally famous for a self-motivated body of work that overflows with invention and surprise.<\/span><\/p>\n

Credit: Flyer designed by Ed Fella<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Exhibition:\u00a0 Ed Fella: Exit Level Design, 1985\u20132012 curated by Rick Poynor. Monday 31 January \u2013 Friday 25 March 2022, Department of Typography & Graphic Communication, ToB2, Earley Gate. \u00a0The American…Read More ><\/a><\/p>\n","protected":false},"author":590,"featured_media":1183,"template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"__cvm_playback_settings":[],"__cvm_video_id":"","_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[],"tribe_events_cat":[],"coauthors":[38],"class_list":["post-1181","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nEd Fella: Exit Level Design, 1985\u20132012 - Centre for Book Cultures and Publishing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/event\/ed-fella-exit-level-design-1985-2012\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ed Fella: Exit Level Design, 1985\u20132012 - Centre for Book Cultures and Publishing\" \/>\n<meta property=\"og:description\" content=\"Exhibition:\u00a0 Ed Fella: Exit Level Design, 1985\u20132012 curated by Rick Poynor. Monday 31 January \u2013 Friday 25 March 2022, Department of Typography & Graphic Communication, ToB2, Earley Gate. \u00a0The American...Read More >\" \/>\n<meta property=\"og:url\" content=\"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/event\/ed-fella-exit-level-design-1985-2012\/\" \/>\n<meta property=\"og:site_name\" content=\"Centre for Book Cultures and Publishing\" \/>\n<meta property=\"og:image\" content=\"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/wp-content\/uploads\/sites\/138\/2022\/02\/Fella_flyer_promoting_talk_1995.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1353\" \/>\n\t<meta property=\"og:image:height\" content=\"2100\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@cbcp_UniRdg\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data2\" content=\"Elizabeth West\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/event\/ed-fella-exit-level-design-1985-2012\/\",\"url\":\"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/event\/ed-fella-exit-level-design-1985-2012\/\",\"name\":\"Ed Fella: Exit Level Design, 1985\u20132012 - Centre for Book Cultures and Publishing\",\"isPartOf\":{\"@id\":\"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/#website\"},\"datePublished\":\"2022-02-01T15:12:57+00:00\",\"dateModified\":\"2022-02-01T15:12:57+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/event\/ed-fella-exit-level-design-1985-2012\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/event\/ed-fella-exit-level-design-1985-2012\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/event\/ed-fella-exit-level-design-1985-2012\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Events\",\"item\":\"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/events\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Ed Fella: Exit Level Design, 1985\u20132012\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/#website\",\"url\":\"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/\",\"name\":\"Centre for Book Cultures and Publishing\",\"description\":\"Sub title\",\"publisher\":{\"@id\":\"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/#organization\",\"name\":\"University of Reading\",\"url\":\"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/wp-content\/uploads\/sites\/138\/logos\/readinglogo.gif\",\"contentUrl\":\"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/wp-content\/uploads\/sites\/138\/logos\/readinglogo.gif\",\"width\":2386,\"height\":782,\"caption\":\"University of Reading\"},\"image\":{\"@id\":\"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/twitter.com\/cbcp_UniRdg\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ed Fella: Exit Level Design, 1985\u20132012 - Centre for Book Cultures and Publishing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/event\/ed-fella-exit-level-design-1985-2012\/","og_locale":"en_GB","og_type":"article","og_title":"Ed Fella: Exit Level Design, 1985\u20132012 - Centre for Book Cultures and Publishing","og_description":"Exhibition:\u00a0 Ed Fella: Exit Level Design, 1985\u20132012 curated by Rick Poynor. Monday 31 January \u2013 Friday 25 March 2022, Department of Typography & Graphic Communication, ToB2, Earley Gate. \u00a0The American...Read More >","og_url":"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/event\/ed-fella-exit-level-design-1985-2012\/","og_site_name":"Centre for Book Cultures and Publishing","og_image":[{"width":1353,"height":2100,"url":"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/wp-content\/uploads\/sites\/138\/2022\/02\/Fella_flyer_promoting_talk_1995.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@cbcp_UniRdg","twitter_misc":{"Estimated reading time":"2 minutes","Written by":"Elizabeth West"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/event\/ed-fella-exit-level-design-1985-2012\/","url":"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/event\/ed-fella-exit-level-design-1985-2012\/","name":"Ed Fella: Exit Level Design, 1985\u20132012 - Centre for Book Cultures and Publishing","isPartOf":{"@id":"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/#website"},"datePublished":"2022-02-01T15:12:57+00:00","dateModified":"2022-02-01T15:12:57+00:00","breadcrumb":{"@id":"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/event\/ed-fella-exit-level-design-1985-2012\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/event\/ed-fella-exit-level-design-1985-2012\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/event\/ed-fella-exit-level-design-1985-2012\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/"},{"@type":"ListItem","position":2,"name":"Events","item":"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/events\/"},{"@type":"ListItem","position":3,"name":"Ed Fella: Exit Level Design, 1985\u20132012"}]},{"@type":"WebSite","@id":"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/#website","url":"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/","name":"Centre for Book Cultures and Publishing","description":"Sub title","publisher":{"@id":"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/#organization","name":"University of Reading","url":"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/#\/schema\/logo\/image\/","url":"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/wp-content\/uploads\/sites\/138\/logos\/readinglogo.gif","contentUrl":"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/wp-content\/uploads\/sites\/138\/logos\/readinglogo.gif","width":2386,"height":782,"caption":"University of Reading"},"image":{"@id":"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/twitter.com\/cbcp_UniRdg"]}]}},"_links":{"self":[{"href":"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/wp-json\/wp\/v2\/tribe_events\/1181","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/wp-json\/wp\/v2\/users\/590"}],"version-history":[{"count":2,"href":"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/wp-json\/wp\/v2\/tribe_events\/1181\/revisions"}],"predecessor-version":[{"id":1184,"href":"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/wp-json\/wp\/v2\/tribe_events\/1181\/revisions\/1184"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/wp-json\/wp\/v2\/media\/1183"}],"wp:attachment":[{"href":"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/wp-json\/wp\/v2\/media?parent=1181"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/wp-json\/wp\/v2\/tags?post=1181"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/wp-json\/wp\/v2\/tribe_events_cat?post=1181"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/wp-json\/wp\/v2\/coauthors?post=1181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}