{"id":1364,"date":"2022-07-12T20:22:56","date_gmt":"2022-07-12T19:22:56","guid":{"rendered":"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/?post_type=tribe_events&#038;p=1364"},"modified":"2023-02-06T17:19:18","modified_gmt":"2023-02-06T17:19:18","slug":"mcsa-research-project-cold-books-in-hot-lands","status":"publish","type":"tribe_events","link":"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/event\/mcsa-research-project-cold-books-in-hot-lands\/","title":{"rendered":"Esmaeil Haddadian-Moghaddam, &#8216;Cold Books in Hot Lands: Public and Academic Discourse on Franklin Book Programs (1952-1978)&#8217;"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1411\" src=\"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/wp-content\/uploads\/sites\/138\/2022\/07\/E.-Esmaeil-Haddadian-Moghaddam-2022-1-240x300.jpg\" alt=\"\" width=\"240\" height=\"300\" srcset=\"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/wp-content\/uploads\/sites\/138\/2022\/07\/E.-Esmaeil-Haddadian-Moghaddam-2022-1-240x300.jpg 240w, https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/wp-content\/uploads\/sites\/138\/2022\/07\/E.-Esmaeil-Haddadian-Moghaddam-2022-1.jpg 500w\" sizes=\"auto, (max-width: 240px) 100vw, 240px\" \/><\/strong><\/p>\n<p><strong>This online seminar will be presented by <\/strong><strong>Esmaeil Haddadian-Moghaddam, recently a Marie Sk\u0142odowska-Curie Actions research fellow at the\u00a0<a href=\"https:\/\/www.universiteitleiden.nl\/en\/staffmembers\/esmaeil-haddadian-moghaddam#tab-1\">Universiteit Leiden<\/a>, Netherlands.<\/strong><\/p>\n<p><strong>This event is free and open to all. To register for the zoom link, click here: <a href=\"https:\/\/www.eventbrite.co.uk\/e\/424960617647\">https:\/\/www.eventbrite.co.uk\/e\/424960617647<\/a><\/strong><\/p>\n<p style=\"font-weight: 400\">The various activities of the Franklin Book Programs, an American Cold War cultural diplomacy initiative for the development of indigenous publishing in the developing world and winning hearts and minds have been subject to public and academic query since its foundation in 1952. Reports and surveys of its activities, aims and objectives, and achievements have been featured in both American and non-American press, from <em>The New York Times<\/em>, <em>Publishers Weekly<\/em> to <em>The Pakistan Observer<\/em> and <em>Al-Bilad<\/em>. To exemplify the discourse, I present the story of how Franklin\/New York convinced a young professor to put aside his paper but encouraged and supported the publication of another piece by a graduate student. Almost half a century later, I am asking the-now-retired-but-distinguished professor why did he oblige. This should shed some light on how Franklin\/New York acted as a gatekeeper and promotor of a certain take on its operation.<\/p>\n<p style=\"font-weight: 400\">Esmaeil Haddadian-Moghaddam is an independent researcher. He was until recently a Marie Sk\u0142odowska-Curie Actions research fellow at Universiteit Leiden, Netherlands. His recent research has focused on the cultural Cold War with a focus on the activities of Franklin Book Programs in the Middle East (Coldbihot). He is the author of <em>Literary Translation in Modern Iran: A Sociological Study<\/em> (2014). He is also a managing editor of the <em>Journal of World Literature<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This online seminar will be presented by Esmaeil Haddadian-Moghaddam, recently a Marie Sk\u0142odowska-Curie Actions research fellow at the\u00a0Universiteit Leiden, Netherlands. This event is free and open to all. To register&#8230;<a class=\"read-more\" href=\"&#104;&#116;&#116;&#112;&#115;&#58;&#47;&#47;&#114;&#101;&#115;&#101;&#97;&#114;&#99;&#104;&#46;&#114;&#101;&#97;&#100;&#105;&#110;&#103;&#46;&#97;&#99;&#46;&#117;&#107;&#47;&#99;&#101;&#110;&#116;&#114;&#101;&#45;&#102;&#111;&#114;&#45;&#98;&#111;&#111;&#107;&#45;&#99;&#117;&#108;&#116;&#117;&#114;&#101;&#115;&#45;&#97;&#110;&#100;&#45;&#112;&#117;&#98;&#108;&#105;&#115;&#104;&#105;&#110;&#103;&#47;&#101;&#118;&#101;&#110;&#116;&#47;&#109;&#99;&#115;&#97;&#45;&#114;&#101;&#115;&#101;&#97;&#114;&#99;&#104;&#45;&#112;&#114;&#111;&#106;&#101;&#99;&#116;&#45;&#99;&#111;&#108;&#100;&#45;&#98;&#111;&#111;&#107;&#115;&#45;&#105;&#110;&#45;&#104;&#111;&#116;&#45;&#108;&#97;&#110;&#100;&#115;&#47;\">Read More ><\/a><\/p>\n","protected":false},"author":590,"featured_media":1366,"template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"__cvm_playback_settings":[],"__cvm_video_id":"","_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[],"tribe_events_cat":[],"coauthors":[38],"class_list":["post-1364","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Esmaeil Haddadian-Moghaddam, &#039;Cold Books in Hot Lands: Public and Academic Discourse on Franklin Book Programs (1952-1978)&#039; - Centre for Book Cultures and Publishing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/event\/mcsa-research-project-cold-books-in-hot-lands\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Esmaeil Haddadian-Moghaddam, &#039;Cold Books in Hot Lands: Public and Academic Discourse on Franklin Book Programs (1952-1978)&#039; - Centre for Book Cultures and Publishing\" \/>\n<meta property=\"og:description\" content=\"This online seminar will be presented by Esmaeil Haddadian-Moghaddam, recently a Marie Sk\u0142odowska-Curie Actions research fellow at the\u00a0Universiteit Leiden, Netherlands. This event is free and open to all. To register...Read More &gt;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/event\/mcsa-research-project-cold-books-in-hot-lands\/\" \/>\n<meta property=\"og:site_name\" content=\"Centre for Book Cultures and Publishing\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-06T17:19:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/wp-content\/uploads\/sites\/138\/2022\/07\/cold-books.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2548\" \/>\n\t<meta property=\"og:image:height\" content=\"780\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@cbcp_UniRdg\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data2\" content=\"Elizabeth West\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/event\/mcsa-research-project-cold-books-in-hot-lands\/\",\"url\":\"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/event\/mcsa-research-project-cold-books-in-hot-lands\/\",\"name\":\"Esmaeil Haddadian-Moghaddam, 'Cold Books in Hot Lands: Public and Academic Discourse on Franklin Book Programs (1952-1978)' - Centre for Book Cultures and Publishing\",\"isPartOf\":{\"@id\":\"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/#website\"},\"datePublished\":\"2022-07-12T19:22:56+00:00\",\"dateModified\":\"2023-02-06T17:19:18+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/event\/mcsa-research-project-cold-books-in-hot-lands\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/event\/mcsa-research-project-cold-books-in-hot-lands\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/event\/mcsa-research-project-cold-books-in-hot-lands\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Events\",\"item\":\"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/events\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Esmaeil Haddadian-Moghaddam, &#8216;Cold Books in Hot Lands: Public and Academic Discourse on Franklin Book Programs (1952-1978)&#8217;\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/#website\",\"url\":\"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/\",\"name\":\"Centre for Book Cultures and Publishing\",\"description\":\"Sub title\",\"publisher\":{\"@id\":\"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/#organization\",\"name\":\"University of Reading\",\"url\":\"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/wp-content\/uploads\/sites\/138\/logos\/readinglogo.gif\",\"contentUrl\":\"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/wp-content\/uploads\/sites\/138\/logos\/readinglogo.gif\",\"width\":2386,\"height\":782,\"caption\":\"University of Reading\"},\"image\":{\"@id\":\"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/twitter.com\/cbcp_UniRdg\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Esmaeil Haddadian-Moghaddam, 'Cold Books in Hot Lands: Public and Academic Discourse on Franklin Book Programs (1952-1978)' - Centre for Book Cultures and Publishing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/event\/mcsa-research-project-cold-books-in-hot-lands\/","og_locale":"en_GB","og_type":"article","og_title":"Esmaeil Haddadian-Moghaddam, 'Cold Books in Hot Lands: Public and Academic Discourse on Franklin Book Programs (1952-1978)' - Centre for Book Cultures and Publishing","og_description":"This online seminar will be presented by Esmaeil Haddadian-Moghaddam, recently a Marie Sk\u0142odowska-Curie Actions research fellow at the\u00a0Universiteit Leiden, Netherlands. This event is free and open to all. To register...Read More >","og_url":"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/event\/mcsa-research-project-cold-books-in-hot-lands\/","og_site_name":"Centre for Book Cultures and Publishing","article_modified_time":"2023-02-06T17:19:18+00:00","og_image":[{"width":2548,"height":780,"url":"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/wp-content\/uploads\/sites\/138\/2022\/07\/cold-books.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@cbcp_UniRdg","twitter_misc":{"Estimated reading time":"2 minutes","Written by":"Elizabeth West"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/event\/mcsa-research-project-cold-books-in-hot-lands\/","url":"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/event\/mcsa-research-project-cold-books-in-hot-lands\/","name":"Esmaeil Haddadian-Moghaddam, 'Cold Books in Hot Lands: Public and Academic Discourse on Franklin Book Programs (1952-1978)' - Centre for Book Cultures and Publishing","isPartOf":{"@id":"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/#website"},"datePublished":"2022-07-12T19:22:56+00:00","dateModified":"2023-02-06T17:19:18+00:00","breadcrumb":{"@id":"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/event\/mcsa-research-project-cold-books-in-hot-lands\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/event\/mcsa-research-project-cold-books-in-hot-lands\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/event\/mcsa-research-project-cold-books-in-hot-lands\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/"},{"@type":"ListItem","position":2,"name":"Events","item":"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/events\/"},{"@type":"ListItem","position":3,"name":"Esmaeil Haddadian-Moghaddam, &#8216;Cold Books in Hot Lands: Public and Academic Discourse on Franklin Book Programs (1952-1978)&#8217;"}]},{"@type":"WebSite","@id":"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/#website","url":"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/","name":"Centre for Book Cultures and Publishing","description":"Sub title","publisher":{"@id":"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/#organization","name":"University of Reading","url":"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/#\/schema\/logo\/image\/","url":"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/wp-content\/uploads\/sites\/138\/logos\/readinglogo.gif","contentUrl":"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/wp-content\/uploads\/sites\/138\/logos\/readinglogo.gif","width":2386,"height":782,"caption":"University of Reading"},"image":{"@id":"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/twitter.com\/cbcp_UniRdg"]}]}},"_links":{"self":[{"href":"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/wp-json\/wp\/v2\/tribe_events\/1364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/wp-json\/wp\/v2\/users\/590"}],"version-history":[{"count":9,"href":"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/wp-json\/wp\/v2\/tribe_events\/1364\/revisions"}],"predecessor-version":[{"id":1567,"href":"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/wp-json\/wp\/v2\/tribe_events\/1364\/revisions\/1567"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/wp-json\/wp\/v2\/media\/1366"}],"wp:attachment":[{"href":"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/wp-json\/wp\/v2\/media?parent=1364"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/wp-json\/wp\/v2\/tags?post=1364"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/wp-json\/wp\/v2\/tribe_events_cat?post=1364"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/research.reading.ac.uk\/centre-for-book-cultures-and-publishing\/wp-json\/wp\/v2\/coauthors?post=1364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}