{"id":624,"date":"2022-03-01T14:24:54","date_gmt":"2022-03-01T14:24:54","guid":{"rendered":"https:\/\/research.reading.ac.uk\/design-research-for-testing-diagnostics\/?p=624"},"modified":"2022-03-01T14:24:54","modified_gmt":"2022-03-01T14:24:54","slug":"experimenting-with-patterns-of-colour-and-shape-to-change-the-perception-of-covid-19-home-test-kits","status":"publish","type":"post","link":"https:\/\/research.reading.ac.uk\/design-research-for-testing-diagnostics\/experimenting-with-patterns-of-colour-and-shape-to-change-the-perception-of-covid-19-home-test-kits\/","title":{"rendered":"Experimenting with patterns of colour and shape to change the perception of COVID-19 home test kits"},"content":{"rendered":"<p>We worked with Fraser Muggeridge studio to explore the use of graphic patterns in shifting the narrative of COVID-19 testing.<\/p>\n<p>The \u2018medical-looking\u2019 test boxes look authoritative, and this clean look can support beliefs of effectiveness. However, it can also be daunting to do a test if it looks very medical and clinical.<\/p>\n<p>Inspired by the work of the <a href=\"https:\/\/medium.com\/@hhkim\/1951-c37a7ceb6aae\">Festival Pattern Group created for the Festival of Britain in 1951<\/a>, our creative partner explored graphic patterns combining colour and shape to make the packaging of a test kit less scary and more welcoming to users.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-631 size-large alignnone\" src=\"https:\/\/research.reading.ac.uk\/design-research-for-testing-diagnostics\/wp-content\/uploads\/sites\/178\/2022\/02\/Patterns-1-1024x574.jpg\" alt=\"\" width=\"640\" height=\"359\" srcset=\"https:\/\/research.reading.ac.uk\/design-research-for-testing-diagnostics\/wp-content\/uploads\/sites\/178\/2022\/02\/Patterns-1-1024x574.jpg 1024w, https:\/\/research.reading.ac.uk\/design-research-for-testing-diagnostics\/wp-content\/uploads\/sites\/178\/2022\/02\/Patterns-1-300x168.jpg 300w, https:\/\/research.reading.ac.uk\/design-research-for-testing-diagnostics\/wp-content\/uploads\/sites\/178\/2022\/02\/Patterns-1-768x431.jpg 768w, https:\/\/research.reading.ac.uk\/design-research-for-testing-diagnostics\/wp-content\/uploads\/sites\/178\/2022\/02\/Patterns-1-1536x861.jpg 1536w, https:\/\/research.reading.ac.uk\/design-research-for-testing-diagnostics\/wp-content\/uploads\/sites\/178\/2022\/02\/Patterns-1-2048x1148.jpg 2048w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<ul>\n<li>Dots were selected for their versatility and open-ended meaning. In the COVID-19 \/ medical context, dots could be used to represent individuals, a microscopic view of cells, or the spread of the virus.<\/li>\n<li>Vibrant colours. The use of red was limited, because of its association to illness, and blue for its association to the medical world.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-627 alignnone\" src=\"https:\/\/research.reading.ac.uk\/design-research-for-testing-diagnostics\/wp-content\/uploads\/sites\/178\/2022\/02\/Stickers-2-selection-1024x312.jpg\" alt=\"\" width=\"640\" height=\"195\" srcset=\"https:\/\/research.reading.ac.uk\/design-research-for-testing-diagnostics\/wp-content\/uploads\/sites\/178\/2022\/02\/Stickers-2-selection-1024x312.jpg 1024w, https:\/\/research.reading.ac.uk\/design-research-for-testing-diagnostics\/wp-content\/uploads\/sites\/178\/2022\/02\/Stickers-2-selection-300x91.jpg 300w, https:\/\/research.reading.ac.uk\/design-research-for-testing-diagnostics\/wp-content\/uploads\/sites\/178\/2022\/02\/Stickers-2-selection-768x234.jpg 768w, https:\/\/research.reading.ac.uk\/design-research-for-testing-diagnostics\/wp-content\/uploads\/sites\/178\/2022\/02\/Stickers-2-selection-1536x467.jpg 1536w, https:\/\/research.reading.ac.uk\/design-research-for-testing-diagnostics\/wp-content\/uploads\/sites\/178\/2022\/02\/Stickers-2-selection-2048x623.jpg 2048w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We worked with Fraser Muggeridge studio to explore the use of graphic patterns in shifting the narrative of COVID-19 testing. The \u2018medical-looking\u2019 test boxes look authoritative, and this clean look&#8230;<a class=\"read-more\" href=\"&#104;&#116;&#116;&#112;&#115;&#58;&#47;&#47;&#114;&#101;&#115;&#101;&#97;&#114;&#99;&#104;&#46;&#114;&#101;&#97;&#100;&#105;&#110;&#103;&#46;&#97;&#99;&#46;&#117;&#107;&#47;&#100;&#101;&#115;&#105;&#103;&#110;&#45;&#114;&#101;&#115;&#101;&#97;&#114;&#99;&#104;&#45;&#102;&#111;&#114;&#45;&#116;&#101;&#115;&#116;&#105;&#110;&#103;&#45;&#100;&#105;&#97;&#103;&#110;&#111;&#115;&#116;&#105;&#99;&#115;&#47;&#101;&#120;&#112;&#101;&#114;&#105;&#109;&#101;&#110;&#116;&#105;&#110;&#103;&#45;&#119;&#105;&#116;&#104;&#45;&#112;&#97;&#116;&#116;&#101;&#114;&#110;&#115;&#45;&#111;&#102;&#45;&#99;&#111;&#108;&#111;&#117;&#114;&#45;&#97;&#110;&#100;&#45;&#115;&#104;&#97;&#112;&#101;&#45;&#116;&#111;&#45;&#99;&#104;&#97;&#110;&#103;&#101;&#45;&#116;&#104;&#101;&#45;&#112;&#101;&#114;&#99;&#101;&#112;&#116;&#105;&#111;&#110;&#45;&#111;&#102;&#45;&#99;&#111;&#118;&#105;&#100;&#45;&#49;&#57;&#45;&#104;&#111;&#109;&#101;&#45;&#116;&#101;&#115;&#116;&#45;&#107;&#105;&#116;&#115;&#47;\">Read More ><\/a><\/p>\n","protected":false},"author":317,"featured_media":625,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"__cvm_playback_settings":[],"__cvm_video_id":"","footnotes":""},"categories":[8,1],"tags":[],"coauthors":[11],"class_list":["post-624","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-uncategorised"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Experimenting with patterns of colour and shape to change the perception of COVID-19 home test kits - Testing, Diagnostics and Design Research<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/research.reading.ac.uk\/design-research-for-testing-diagnostics\/experimenting-with-patterns-of-colour-and-shape-to-change-the-perception-of-covid-19-home-test-kits\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Experimenting with patterns of colour and shape to change the perception of COVID-19 home test kits - Testing, Diagnostics and Design Research\" \/>\n<meta property=\"og:description\" content=\"We worked with Fraser Muggeridge studio to explore the use of graphic patterns in shifting the narrative of COVID-19 testing. The \u2018medical-looking\u2019 test boxes look authoritative, and this clean look...Read More &gt;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/research.reading.ac.uk\/design-research-for-testing-diagnostics\/experimenting-with-patterns-of-colour-and-shape-to-change-the-perception-of-covid-19-home-test-kits\/\" \/>\n<meta property=\"og:site_name\" content=\"Testing, Diagnostics and Design Research\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-01T14:24:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/research.reading.ac.uk\/design-research-for-testing-diagnostics\/wp-content\/uploads\/sites\/178\/2022\/02\/Boxes-1_SMALL.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"405\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Josefina Bravo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Josefina Bravo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/research.reading.ac.uk\/design-research-for-testing-diagnostics\/experimenting-with-patterns-of-colour-and-shape-to-change-the-perception-of-covid-19-home-test-kits\/\",\"url\":\"https:\/\/research.reading.ac.uk\/design-research-for-testing-diagnostics\/experimenting-with-patterns-of-colour-and-shape-to-change-the-perception-of-covid-19-home-test-kits\/\",\"name\":\"Experimenting with patterns of colour and shape to change the perception of COVID-19 home test kits - 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