{"id":1230,"date":"2018-11-07T00:00:41","date_gmt":"2018-11-07T00:00:41","guid":{"rendered":"https:\/\/research.reading.ac.uk\/education\/?p=1230"},"modified":"2022-09-20T11:17:49","modified_gmt":"2022-09-20T10:17:49","slug":"news-ioe-research-staff-received-media-training","status":"publish","type":"post","link":"https:\/\/research.reading.ac.uk\/education\/2018\/11\/07\/news-ioe-research-staff-received-media-training\/","title":{"rendered":"NEWS &#8211; IoE research staff received media training"},"content":{"rendered":"<p>Communicating research to non-academic audiences is crucial to generate research impact which is often defined as the effect of research on key stakeholders outside academia. Within our research field of education, these stakeholders can include teachers and parents who are often very busy and do not usually have time to read 40-page jargon-laden peer-reviewed research articles. Therefore, being able to communicate complex research ideas and findings accessibly and effectively through everyday media platforms is an important skill for all academics to have.<\/p>\n<p>With that in mind,\u00a0IoE research staff recently received professional media training from a highly regarded firm ran by two BBC journalists. This three-hour action-packed workshop on Wednesday 7th November 2018 gave our staff insights into\u00a0what journalists look for from academics. Discussion of good and poor &#8220;story telling&#8221; by academics using real-life examples of radio and TV interviews were then shown and discussed. The participants were then invited to come up with the core message of their research, and to share it with each other and with the trainers.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-1232\" src=\"https:\/\/research.reading.ac.uk\/education\/wp-content\/uploads\/sites\/35\/2018\/IMG_6178-1024x768.jpg\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/research.reading.ac.uk\/education\/wp-content\/uploads\/sites\/35\/2018\/IMG_6178-1024x768.jpg 1024w, https:\/\/research.reading.ac.uk\/education\/wp-content\/uploads\/sites\/35\/2018\/IMG_6178-300x225.jpg 300w, https:\/\/research.reading.ac.uk\/education\/wp-content\/uploads\/sites\/35\/2018\/IMG_6178-768x576.jpg 768w, https:\/\/research.reading.ac.uk\/education\/wp-content\/uploads\/sites\/35\/2018\/IMG_6178.jpg 1632w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Five of the participants were later invited to do a mock five-minute one-to-one on-camera interview which was designed to imitate real-life TV interview situations. The rest of the group continued working on their core messages and practise delivering them in short mock radio interviews with the trainers. Everyone then joined together for feedback on the filmed interviews.<\/p>\n<p>The whole afternoon was very useful in giving our research staff a higher degree of confidence, and we hope to spot them passionately (and accessibly!) talking about their research in radio and TV interviews soon!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-1233\" src=\"https:\/\/research.reading.ac.uk\/education\/wp-content\/uploads\/sites\/35\/2018\/IMG_6181-1024x768.jpg\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/research.reading.ac.uk\/education\/wp-content\/uploads\/sites\/35\/2018\/IMG_6181-1024x768.jpg 1024w, https:\/\/research.reading.ac.uk\/education\/wp-content\/uploads\/sites\/35\/2018\/IMG_6181-300x225.jpg 300w, https:\/\/research.reading.ac.uk\/education\/wp-content\/uploads\/sites\/35\/2018\/IMG_6181-768x576.jpg 768w, https:\/\/research.reading.ac.uk\/education\/wp-content\/uploads\/sites\/35\/2018\/IMG_6181.jpg 1632w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-1231\" src=\"https:\/\/research.reading.ac.uk\/education\/wp-content\/uploads\/sites\/35\/2018\/IMG_6171-1024x768.jpg\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/research.reading.ac.uk\/education\/wp-content\/uploads\/sites\/35\/2018\/IMG_6171-1024x768.jpg 1024w, https:\/\/research.reading.ac.uk\/education\/wp-content\/uploads\/sites\/35\/2018\/IMG_6171-300x225.jpg 300w, https:\/\/research.reading.ac.uk\/education\/wp-content\/uploads\/sites\/35\/2018\/IMG_6171-768x576.jpg 768w, https:\/\/research.reading.ac.uk\/education\/wp-content\/uploads\/sites\/35\/2018\/IMG_6171.jpg 1632w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-1234\" src=\"https:\/\/research.reading.ac.uk\/education\/wp-content\/uploads\/sites\/35\/2018\/IMG_6185-1024x768.jpg\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/research.reading.ac.uk\/education\/wp-content\/uploads\/sites\/35\/2018\/IMG_6185-1024x768.jpg 1024w, https:\/\/research.reading.ac.uk\/education\/wp-content\/uploads\/sites\/35\/2018\/IMG_6185-300x225.jpg 300w, https:\/\/research.reading.ac.uk\/education\/wp-content\/uploads\/sites\/35\/2018\/IMG_6185-768x576.jpg 768w, https:\/\/research.reading.ac.uk\/education\/wp-content\/uploads\/sites\/35\/2018\/IMG_6185.jpg 1632w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Communicating research to non-academic audiences is crucial to generate research impact which is often defined as the effect of research on key stakeholders outside academia. Within our research field of&#8230;<a class=\"read-more\" href=\"&#104;&#116;&#116;&#112;&#115;&#58;&#47;&#47;&#114;&#101;&#115;&#101;&#97;&#114;&#99;&#104;&#46;&#114;&#101;&#97;&#100;&#105;&#110;&#103;&#46;&#97;&#99;&#46;&#117;&#107;&#47;&#101;&#100;&#117;&#99;&#97;&#116;&#105;&#111;&#110;&#47;&#50;&#48;&#49;&#56;&#47;&#49;&#49;&#47;&#48;&#55;&#47;&#110;&#101;&#119;&#115;&#45;&#105;&#111;&#101;&#45;&#114;&#101;&#115;&#101;&#97;&#114;&#99;&#104;&#45;&#115;&#116;&#97;&#102;&#102;&#45;&#114;&#101;&#99;&#101;&#105;&#118;&#101;&#100;&#45;&#109;&#101;&#100;&#105;&#97;&#45;&#116;&#114;&#97;&#105;&#110;&#105;&#110;&#103;&#47;\">Read More ><\/a><\/p>\n","protected":false},"author":354,"featured_media":1231,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"__cvm_playback_settings":[],"__cvm_video_id":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[17],"tags":[],"class_list":["post-1230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news-blog-posts"],"acf":[],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NEWS - IoE research staff received media training &#183; Education Research<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/research.reading.ac.uk\/education\/2018\/11\/07\/news-ioe-research-staff-received-media-training\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NEWS - IoE research staff received media training &#183; Education Research\" \/>\n<meta property=\"og:description\" content=\"Communicating research to non-academic audiences is crucial to generate research impact which is often defined as the effect of research on key stakeholders outside academia. Within our research field of...Read More &gt;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/research.reading.ac.uk\/education\/2018\/11\/07\/news-ioe-research-staff-received-media-training\/\" \/>\n<meta property=\"og:site_name\" content=\"Education Research\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-07T00:00:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-20T10:17:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/research.reading.ac.uk\/education\/wp-content\/uploads\/sites\/35\/2018\/IMG_6171.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1632\" \/>\n\t<meta property=\"og:image:height\" content=\"1224\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Natthapoj Vincent Trakulphadetkrai\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Natthapoj Vincent Trakulphadetkrai\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/research.reading.ac.uk\/education\/2018\/11\/07\/news-ioe-research-staff-received-media-training\/\",\"url\":\"https:\/\/research.reading.ac.uk\/education\/2018\/11\/07\/news-ioe-research-staff-received-media-training\/\",\"name\":\"NEWS - IoE research staff received media training &#183; Education Research\",\"isPartOf\":{\"@id\":\"https:\/\/research.reading.ac.uk\/education\/#website\"},\"datePublished\":\"2018-11-07T00:00:41+00:00\",\"dateModified\":\"2022-09-20T10:17:49+00:00\",\"author\":{\"@id\":\"https:\/\/research.reading.ac.uk\/education\/#\/schema\/person\/d6d1b9bc34076a116f056a4e0638bec7\"},\"breadcrumb\":{\"@id\":\"https:\/\/research.reading.ac.uk\/education\/2018\/11\/07\/news-ioe-research-staff-received-media-training\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/research.reading.ac.uk\/education\/2018\/11\/07\/news-ioe-research-staff-received-media-training\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/research.reading.ac.uk\/education\/2018\/11\/07\/news-ioe-research-staff-received-media-training\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/research.reading.ac.uk\/education\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"NEWS &#8211; IoE research staff received media training\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/research.reading.ac.uk\/education\/#website\",\"url\":\"https:\/\/research.reading.ac.uk\/education\/\",\"name\":\"Education Research\",\"description\":\"University of Reading\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/research.reading.ac.uk\/education\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/research.reading.ac.uk\/education\/#\/schema\/person\/d6d1b9bc34076a116f056a4e0638bec7\",\"name\":\"Natthapoj Vincent Trakulphadetkrai\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/research.reading.ac.uk\/education\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/908447051b757ef6a71f1538c12dcfae66657198a00d1321bb7dbeffcabc426e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/908447051b757ef6a71f1538c12dcfae66657198a00d1321bb7dbeffcabc426e?s=96&d=mm&r=g\",\"caption\":\"Natthapoj Vincent Trakulphadetkrai\"},\"url\":\"https:\/\/research.reading.ac.uk\/education\/author\/pp906137reading-ac-uk\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"NEWS - IoE research staff received media training &#183; Education Research","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/research.reading.ac.uk\/education\/2018\/11\/07\/news-ioe-research-staff-received-media-training\/","og_locale":"en_GB","og_type":"article","og_title":"NEWS - IoE research staff received media training &#183; Education Research","og_description":"Communicating research to non-academic audiences is crucial to generate research impact which is often defined as the effect of research on key stakeholders outside academia. 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