{"id":269,"date":"2020-04-22T14:20:11","date_gmt":"2020-04-22T13:20:11","guid":{"rendered":"https:\/\/research.reading.ac.uk\/herca\/?page_id=269"},"modified":"2020-06-22T17:12:56","modified_gmt":"2020-06-22T16:12:56","slug":"outreachactivities","status":"publish","type":"page","link":"https:\/\/research.reading.ac.uk\/herca\/outreachactivities\/","title":{"rendered":"Impact and Outreach"},"content":{"rendered":"<p style=\"text-align: justify\">One of the main goals of HERCA project is to educate the general public through suitable outreach activities. Whenever possible, the data produced by the members of the project will not only be disseminated at international and national academic conferences (some conferences planned are:\u00a0<em>International Meeting of Amazonian Archaeology, Society of Brazilian Archaeology,\u00a0<\/em>and<em>\u00a0the Society of American Archaeology<\/em>) by oral and poster presentations, but it will be also disseminated through non-academic workshops, museum exhibits (UK, Brazil, Bolivia) and booklets.<\/p>\n<p style=\"text-align: justify\">The overall aim is to engage with museums to strengthen the cultural identity of inhabitants of the Beni province of Amazonian Bolivia and foster awareness of its sustainable land-use potential.<\/p>\n<p style=\"text-align: justify\">The Beni province, which comprises the study areas 1 and 2, is one of the poorest regions in South America. The Bolivian government is keen to promote archaeological heritage to enrich Beni cultural identity and foster awareness of land-use potential beyond cattle ranching and intensive rice cultivation (the predominant economic activities today). We focus on museums because they are uniquely placed to achieve these goals via their collections and outreach activities.<\/p>\n<p style=\"text-align: justify\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-623 \" src=\"https:\/\/research.reading.ac.uk\/herca\/wp-content\/uploads\/sites\/160\/Unorganized\/1-300x200.jpg\" alt=\"\" width=\"395\" height=\"263\" srcset=\"https:\/\/research.reading.ac.uk\/herca\/wp-content\/uploads\/sites\/160\/Unorganized\/1-300x200.jpg 300w, https:\/\/research.reading.ac.uk\/herca\/wp-content\/uploads\/sites\/160\/Unorganized\/1-1024x683.jpg 1024w, https:\/\/research.reading.ac.uk\/herca\/wp-content\/uploads\/sites\/160\/Unorganized\/1-768x512.jpg 768w, https:\/\/research.reading.ac.uk\/herca\/wp-content\/uploads\/sites\/160\/Unorganized\/1-1536x1024.jpg 1536w, https:\/\/research.reading.ac.uk\/herca\/wp-content\/uploads\/sites\/160\/Unorganized\/1-2048x1365.jpg 2048w, https:\/\/research.reading.ac.uk\/herca\/wp-content\/uploads\/sites\/160\/Unorganized\/1-272x182.jpg 272w\" sizes=\"auto, (max-width: 395px) 100vw, 395px\" \/>We will engage with two \u2018project-partner\u2019 Bolivian museums \u2013 The Ethno-Archaeological Kenneth Lee Museum (EAKLM) in Trinidad, and the National Museum of Ethnography and Folklore (<a href=\"http:\/\/musef.org.bo\/\">MUSEF<\/a>) in La Paz.Both museums play a central role in educating children across study area 1 about their cultural heritage. By focusing our activities here, we will therefore ensure long-term educational impact. We will apply best practice, via interactive exhibits, to create dynamic environments which entertain and inspire audiences, linking the past with the present to inform individual and community identity. Visitors will benefit from an enhanced sense of cultural identity and place fostered by interactive exhibits of Pre-Columbian heritage. Our exhibits will focus on<strong>\u00a0two key themes: a) cultural identity<\/strong>\u00a0\u2014 based on a 10,000-year cultural history developed in this project, and\u00a0<strong>b) sustainable land use<\/strong>\u00a0\u2014 by using our research findings to demonstrate that seasonal flooding and drought, which still pose the main environmental challenges to the region,\u00a0need not prevent thriving economies based on diverse land-use strategies. Our project findings will help inform alternative models\u00a0of sustainable land use as a means of poverty alleviation.<\/p>\n<p style=\"text-align: justify\">An exhibition<img loading=\"lazy\" decoding=\"async\" class=\" wp-image-624 alignleft\" style=\"letter-spacing: 0.08px;text-align: justify\" src=\"https:\/\/research.reading.ac.uk\/herca\/wp-content\/uploads\/sites\/160\/Unorganized\/2-300x200.jpg\" alt=\"\" width=\"320\" height=\"214\" srcset=\"https:\/\/research.reading.ac.uk\/herca\/wp-content\/uploads\/sites\/160\/Unorganized\/2-300x200.jpg 300w, https:\/\/research.reading.ac.uk\/herca\/wp-content\/uploads\/sites\/160\/Unorganized\/2-1024x683.jpg 1024w, https:\/\/research.reading.ac.uk\/herca\/wp-content\/uploads\/sites\/160\/Unorganized\/2-768x512.jpg 768w, https:\/\/research.reading.ac.uk\/herca\/wp-content\/uploads\/sites\/160\/Unorganized\/2-1536x1024.jpg 1536w, https:\/\/research.reading.ac.uk\/herca\/wp-content\/uploads\/sites\/160\/Unorganized\/2-2048x1365.jpg 2048w, https:\/\/research.reading.ac.uk\/herca\/wp-content\/uploads\/sites\/160\/Unorganized\/2-272x182.jpg 272w\" sizes=\"auto, (max-width: 320px) 100vw, 320px\" \/> of our project findings and artefacts will be held at <a href=\"http:\/\/musef.org.bo\/\">MUSEF<\/a>. The national prestige of this museum will ensure our exhibition reaches a wide public audience, including the political sphere with the legislative power to protect this cultural heritage. Via our project website and social media, we will convey our project findings to a global audience.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify\">Visit our page on\u00a0<a href=\"https:\/\/www.facebook.com\/HERCA-104804491118316\/\">Facebook<\/a>\u00a0and the\u00a0<a href=\"https:\/\/www.youtube.com\/channel\/UCam2rqrofdZQk3mm14S8unQ\">Palaeoecology<\/a>\u00a0channel on YouTube for news and updates.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the main goals of HERCA project is to educate the general public through suitable outreach activities. Whenever possible, the data produced by the members of the project will&#8230;<a class=\"read-more\" href=\"&#104;&#116;&#116;&#112;&#115;&#58;&#47;&#47;&#114;&#101;&#115;&#101;&#97;&#114;&#99;&#104;&#46;&#114;&#101;&#97;&#100;&#105;&#110;&#103;&#46;&#97;&#99;&#46;&#117;&#107;&#47;&#104;&#101;&#114;&#99;&#97;&#47;&#111;&#117;&#116;&#114;&#101;&#97;&#99;&#104;&#97;&#99;&#116;&#105;&#118;&#105;&#116;&#105;&#101;&#115;&#47;\">Read More ><\/a><\/p>\n","protected":false},"author":321,"featured_media":568,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"__cvm_playback_settings":[],"__cvm_video_id":"","footnotes":""},"coauthors":[9],"class_list":["post-269","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Impact and Outreach - HERCA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/research.reading.ac.uk\/herca\/outreachactivities\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Impact and Outreach - HERCA\" \/>\n<meta property=\"og:description\" content=\"One of the main goals of HERCA project is to educate the general public through suitable outreach activities. 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