Skip to content
logo
  • Home
  • About Us
    • Staff
    • Collaborations
  • Research
    • Food Chain Sustainability
    • Food Processing
    • Cardiometabolic Health
    • Brain Health
    • Gut Health
    • Behaviour & Consumer Trust
    • EIT Food
  • Education
    • Our Professional Training Courses
    • Our Qualifications
    • Postgraduate Certificate
    • Master of Science
    • Frequently Asked Questions
  • Publications
  • News & Events
  • Members
    • Become a Member
University of Reading logo

Smart Tags for Improving Consumer Interaction in Food Value Chain

The Smart Tags communication project is set to increase consumer trust towards food products by sharing information about the food product value chain during the whole life-cycle of the product, enabling novel service concepts and interactivity between consumers and the food industry.

The Smart Tags communication project is set to increase consumer trust towards food products by sharing information about the food product value chain during the whole life-cycle of the product, enabling novel service concepts and interactivity between consumers and the food industry. It screens and evaluates the suitability of different technologies available in the market and aims to understand the needs and expectations of consumers towards how and where interactivity is valued. Our outcome will increase the trust and knowledge of the food value chain for consumers and provides new experiences of interactivity with the food industry.

For the food industry, we are able to share knowledge about how to create added value for the consumers and when, where and how the consumers are willing to utilize the data available with existing technology. New value-added services will be co-created with consumers and other stakeholders. Selected service concepts will be pre-piloted during the pilot; suitable Smart Tags will be printed for each concept and the use of tags will be evaluated.  The project will communicate to a wide audience about the technological possibilities to increase transparency in food industry, and to increase public interest, and consumer involvement and trust.

Smart Tags Flyer (PDF)

Project Leadership: Kaisa Vehmas, VTT

Contact details: aisa.vehmas@vtt.fi

Participating organisations:

© Copyright University of Reading
Facebook YouTube Instagram Twitter

University of Reading cookie policy

We use cookies on reading.ac.uk to improve your experience. You can find out more about our cookie policy.
By continuing to use our site you accept these terms, and are happy for us to use cookies to improve your browsing experience.

Continue using this website