Behaviour & Consumer Trust

A major strand of work at the University of Reading focuses on understanding and influencing food related behaviours. This ranges across the food supply chain from research on individual food choice in adults and children, to the behaviour of businesses and food manufacturers, and the decisions made by farmers.

Our work has two key elements: understanding attitudes towards food, with a particular strength in considering the factors that influence consumers’ trust in the food supply chain and their beliefs around different types of food (e.g. sustainable foods, healthy food); and understanding food choice, with specific focus on the challenges facing consumers (e.g. food poverty; food fussiness in children).

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Blood lipid reduction by a probiotic

GUT HEALTH

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Characteristics of dairy products produced from modified milk

FOOD PROCESSING

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Development of a prebiotic product (BiMuno)

GUT HEALTH

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Dietary Intervention and VAScular Function (DIVAS) Study

CARDIOMETABOLIC HEALTH

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Diverse Forage mixtures for sustainable livestock systems

FOOD CHAIN SUSTAINABILITY

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Effects of diet forage source on methane emissions from dairy cattle

FOOD CHAIN SUSTAINABILITY

The University of Reading, ROY 2017 Nominee portrait. PICTURED HERE: Anna Thomson at the university's CEDAR research farm (Food)
Efficiency of Protein Utilisation In Lactating Dairy Cows

FOOD CHAIN SUSTAINABILITY

EIT Food – First Entry
EIT Food – First Entry

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Gut microbiota influence on healthy ageing

GUT HEALTH

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Impacts of food insecurity on children

BEHAVIOUR & CONSUMER TRUST

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Inhibitory effect of spices on formation of carcinogen in fried meatballs

Food Processing

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Jersey milk: an effective way of improving Cheddar cheese yield and profitability

FOOD PROCESSING

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Nutrition for the ageing brain: Towards evidence for an optimal diet

Brain Health

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Production of dairy products with reduced saturated fat content (SFA)

CARDIOMETABOLIC HEALTH

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See and Eat! Using Picture Books to Increase Pre-schoolers Intake of Vegetables

Behaviour and Consumer Trust

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Smoke and Smoked Ingredients while Retaining the Smoky Flavor

Food Processing

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The effects of flavonoids on cognitive and mental health

BRAIN HEALTH

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The gut microbiota in children with Autistic Spectrum Disorders

GUT HEALTH

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The impact of the Sugar Swaps campaign on nutritional intake

BEHAVIOUR & CONSUMER TRUST

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What influences women’s choice to breastfeed?

Behaviour and Consumer Trust

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Wild Blueberry in Maintenance of Memory in Older Adults

Brain Health

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Yogurt consumption – favourable metabolic profile in children

Cardiometabolic Health

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