{"id":8237,"date":"2020-07-03T12:08:21","date_gmt":"2020-07-03T11:08:21","guid":{"rendered":"https:\/\/research.reading.ac.uk\/ifnh\/?p=8237"},"modified":"2020-07-06T13:39:53","modified_gmt":"2020-07-06T12:39:53","slug":"making-healthier-meat-consumer-attitudes-to-better-for-you-burgers-and-bangers","status":"publish","type":"post","link":"https:\/\/research.reading.ac.uk\/ifnh\/2020\/07\/03\/making-healthier-meat-consumer-attitudes-to-better-for-you-burgers-and-bangers\/","title":{"rendered":"Potential of the hybrid meat market"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5895 size-full\" src=\"https:\/\/research.reading.ac.uk\/ifnh\/wp-content\/uploads\/sites\/19\/2018\/03\/Simonas-photo.jpg\" alt=\"\" width=\"752\" height=\"500\" srcset=\"https:\/\/research.reading.ac.uk\/ifnh\/wp-content\/uploads\/sites\/19\/2018\/03\/Simonas-photo.jpg 752w, https:\/\/research.reading.ac.uk\/ifnh\/wp-content\/uploads\/sites\/19\/2018\/03\/Simonas-photo-300x199.jpg 300w\" sizes=\"auto, (max-width: 752px) 100vw, 752px\" \/><\/p>\n<p><b>Potential of the hybrid meat market<\/b><\/p>\n<p>An <a href=\"https:\/\/www.eitfood.eu\/\" target=\"_blank\" rel=\"noopener noreferrer\">EIT Food<\/a> funded study has gained the attention of the press &#8211; <a href=\"https:\/\/www.eitfood.eu\/public-engagement\/projects\/consumer-attitudes-towards-healthier-processed-meat-products-2020\" target=\"_blank\" rel=\"noopener noreferrer\">&#8216;Consumer attitudes towards healthier meat products\u2019<\/a> led by Dr Simona Grasso, Senior Research Fellow at University of Reading in collaboration with <a href=\"https:\/\/abpfoodgroup.com\/\">ABP<\/a> in UK, the <a href=\"https:\/\/international.au.dk\/\">University of Aarhus<\/a> in Denmark, and the <a href=\"https:\/\/www.csic.es\/\">Spanish National Research Council.<\/a><\/p>\n<p>Simona has been busy talking to <a href=\"https:\/\/www.newfoodmagazine.com\/article\/113449\/meat-market\/\" target=\"_blank\" rel=\"noopener noreferrer\">New Food Magazine <\/a>and <a href=\"https:\/\/www.foodnavigator.com\/Article\/2020\/07\/02\/Making-healthier-meat-Consumer-attitudes-to-better-for-you-burgers-and-bangers?utm_source=copyright&amp;utm_medium=OnSite&amp;utm_campaign=copyright\" target=\"_blank\" rel=\"noopener noreferrer\">Food Navigator\u00a0 <\/a>about the possibility to create healthier meat products with lower fat, salt and added beneficial compounds such as fibre or omega 3 as well as exploring consumer attitudes towards these healthier meat products.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"Teaser-url\">\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Potential of the hybrid meat market An EIT Food funded study has gained the attention of the press &#8211; &#8216;Consumer attitudes towards healthier meat products\u2019 led by Dr Simona&#8230;<a class=\"read-more\" href=\"&#104;&#116;&#116;&#112;&#115;&#58;&#47;&#47;&#114;&#101;&#115;&#101;&#97;&#114;&#99;&#104;&#46;&#114;&#101;&#97;&#100;&#105;&#110;&#103;&#46;&#97;&#99;&#46;&#117;&#107;&#47;&#105;&#102;&#110;&#104;&#47;&#50;&#48;&#50;&#48;&#47;&#48;&#55;&#47;&#48;&#51;&#47;&#109;&#97;&#107;&#105;&#110;&#103;&#45;&#104;&#101;&#97;&#108;&#116;&#104;&#105;&#101;&#114;&#45;&#109;&#101;&#97;&#116;&#45;&#99;&#111;&#110;&#115;&#117;&#109;&#101;&#114;&#45;&#97;&#116;&#116;&#105;&#116;&#117;&#100;&#101;&#115;&#45;&#116;&#111;&#45;&#98;&#101;&#116;&#116;&#101;&#114;&#45;&#102;&#111;&#114;&#45;&#121;&#111;&#117;&#45;&#98;&#117;&#114;&#103;&#101;&#114;&#115;&#45;&#97;&#110;&#100;&#45;&#98;&#97;&#110;&#103;&#101;&#114;&#115;&#47;\">Read More ><\/a><\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"__cvm_playback_settings":[],"__cvm_video_id":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-8237","post","type-post","status-publish","format-standard","hentry","category-editors-choice"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Potential of the hybrid meat market - Institute for Food Nutrition &amp; Health<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/research.reading.ac.uk\/ifnh\/2020\/07\/03\/making-healthier-meat-consumer-attitudes-to-better-for-you-burgers-and-bangers\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Potential of the hybrid meat market - Institute for Food Nutrition &amp; Health\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Potential of the hybrid meat market An EIT Food funded study has gained the attention of the press &#8211; &#8216;Consumer attitudes towards healthier meat products\u2019 led by Dr Simona...Read More &gt;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/research.reading.ac.uk\/ifnh\/2020\/07\/03\/making-healthier-meat-consumer-attitudes-to-better-for-you-burgers-and-bangers\/\" \/>\n<meta property=\"og:site_name\" content=\"Institute for Food Nutrition &amp; Health\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-03T11:08:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-07-06T12:39:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/research.reading.ac.uk\/ifnh\/wp-content\/uploads\/sites\/19\/2018\/03\/Simonas-photo.jpg\" \/>\n<meta name=\"author\" content=\"Elena Carp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elena Carp\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/research.reading.ac.uk\/ifnh\/2020\/07\/03\/making-healthier-meat-consumer-attitudes-to-better-for-you-burgers-and-bangers\/\",\"url\":\"https:\/\/research.reading.ac.uk\/ifnh\/2020\/07\/03\/making-healthier-meat-consumer-attitudes-to-better-for-you-burgers-and-bangers\/\",\"name\":\"Potential of the hybrid meat market - Institute for Food Nutrition &amp; Health\",\"isPartOf\":{\"@id\":\"https:\/\/research.reading.ac.uk\/ifnh\/#website\"},\"datePublished\":\"2020-07-03T11:08:21+00:00\",\"dateModified\":\"2020-07-06T12:39:53+00:00\",\"author\":{\"@id\":\"https:\/\/research.reading.ac.uk\/ifnh\/#\/schema\/person\/086f1b0af44deb894f90c27119b054af\"},\"breadcrumb\":{\"@id\":\"https:\/\/research.reading.ac.uk\/ifnh\/2020\/07\/03\/making-healthier-meat-consumer-attitudes-to-better-for-you-burgers-and-bangers\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/research.reading.ac.uk\/ifnh\/2020\/07\/03\/making-healthier-meat-consumer-attitudes-to-better-for-you-burgers-and-bangers\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/research.reading.ac.uk\/ifnh\/2020\/07\/03\/making-healthier-meat-consumer-attitudes-to-better-for-you-burgers-and-bangers\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/research.reading.ac.uk\/ifnh\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Potential of the hybrid meat market\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/research.reading.ac.uk\/ifnh\/#website\",\"url\":\"https:\/\/research.reading.ac.uk\/ifnh\/\",\"name\":\"Institute for Food Nutrition &amp; Health\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/research.reading.ac.uk\/ifnh\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/research.reading.ac.uk\/ifnh\/#\/schema\/person\/086f1b0af44deb894f90c27119b054af\",\"name\":\"Elena Carp\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/research.reading.ac.uk\/ifnh\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/95a851b439d2d8d3ffaa5da058d9583c192fb6fa50c47d8987b91518242bc8d5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/95a851b439d2d8d3ffaa5da058d9583c192fb6fa50c47d8987b91518242bc8d5?s=96&d=mm&r=g\",\"caption\":\"Elena Carp\"},\"url\":\"https:\/\/research.reading.ac.uk\/ifnh\/author\/e-carpreading-ac-uk\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Potential of the hybrid meat market - Institute for Food Nutrition &amp; Health","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/research.reading.ac.uk\/ifnh\/2020\/07\/03\/making-healthier-meat-consumer-attitudes-to-better-for-you-burgers-and-bangers\/","og_locale":"en_GB","og_type":"article","og_title":"Potential of the hybrid meat market - Institute for Food Nutrition &amp; Health","og_description":"&nbsp; Potential of the hybrid meat market An EIT Food funded study has gained the attention of the press &#8211; &#8216;Consumer attitudes towards healthier meat products\u2019 led by Dr Simona...Read More >","og_url":"https:\/\/research.reading.ac.uk\/ifnh\/2020\/07\/03\/making-healthier-meat-consumer-attitudes-to-better-for-you-burgers-and-bangers\/","og_site_name":"Institute for Food Nutrition &amp; Health","article_published_time":"2020-07-03T11:08:21+00:00","article_modified_time":"2020-07-06T12:39:53+00:00","og_image":[{"url":"https:\/\/research.reading.ac.uk\/ifnh\/wp-content\/uploads\/sites\/19\/2018\/03\/Simonas-photo.jpg"}],"author":"Elena Carp","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Elena Carp","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/research.reading.ac.uk\/ifnh\/2020\/07\/03\/making-healthier-meat-consumer-attitudes-to-better-for-you-burgers-and-bangers\/","url":"https:\/\/research.reading.ac.uk\/ifnh\/2020\/07\/03\/making-healthier-meat-consumer-attitudes-to-better-for-you-burgers-and-bangers\/","name":"Potential of the hybrid meat market - Institute for Food Nutrition &amp; Health","isPartOf":{"@id":"https:\/\/research.reading.ac.uk\/ifnh\/#website"},"datePublished":"2020-07-03T11:08:21+00:00","dateModified":"2020-07-06T12:39:53+00:00","author":{"@id":"https:\/\/research.reading.ac.uk\/ifnh\/#\/schema\/person\/086f1b0af44deb894f90c27119b054af"},"breadcrumb":{"@id":"https:\/\/research.reading.ac.uk\/ifnh\/2020\/07\/03\/making-healthier-meat-consumer-attitudes-to-better-for-you-burgers-and-bangers\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/research.reading.ac.uk\/ifnh\/2020\/07\/03\/making-healthier-meat-consumer-attitudes-to-better-for-you-burgers-and-bangers\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/research.reading.ac.uk\/ifnh\/2020\/07\/03\/making-healthier-meat-consumer-attitudes-to-better-for-you-burgers-and-bangers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/research.reading.ac.uk\/ifnh\/"},{"@type":"ListItem","position":2,"name":"Potential of the hybrid meat market"}]},{"@type":"WebSite","@id":"https:\/\/research.reading.ac.uk\/ifnh\/#website","url":"https:\/\/research.reading.ac.uk\/ifnh\/","name":"Institute for Food Nutrition &amp; Health","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/research.reading.ac.uk\/ifnh\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/research.reading.ac.uk\/ifnh\/#\/schema\/person\/086f1b0af44deb894f90c27119b054af","name":"Elena Carp","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/research.reading.ac.uk\/ifnh\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/95a851b439d2d8d3ffaa5da058d9583c192fb6fa50c47d8987b91518242bc8d5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/95a851b439d2d8d3ffaa5da058d9583c192fb6fa50c47d8987b91518242bc8d5?s=96&d=mm&r=g","caption":"Elena Carp"},"url":"https:\/\/research.reading.ac.uk\/ifnh\/author\/e-carpreading-ac-uk\/"}]}},"cc_featured_image_caption":{"caption_text":false,"source_text":false,"source_url":false},"_links":{"self":[{"href":"https:\/\/research.reading.ac.uk\/ifnh\/wp-json\/wp\/v2\/posts\/8237","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/research.reading.ac.uk\/ifnh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/research.reading.ac.uk\/ifnh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/research.reading.ac.uk\/ifnh\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/research.reading.ac.uk\/ifnh\/wp-json\/wp\/v2\/comments?post=8237"}],"version-history":[{"count":5,"href":"https:\/\/research.reading.ac.uk\/ifnh\/wp-json\/wp\/v2\/posts\/8237\/revisions"}],"predecessor-version":[{"id":8247,"href":"https:\/\/research.reading.ac.uk\/ifnh\/wp-json\/wp\/v2\/posts\/8237\/revisions\/8247"}],"wp:attachment":[{"href":"https:\/\/research.reading.ac.uk\/ifnh\/wp-json\/wp\/v2\/media?parent=8237"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/research.reading.ac.uk\/ifnh\/wp-json\/wp\/v2\/categories?post=8237"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/research.reading.ac.uk\/ifnh\/wp-json\/wp\/v2\/tags?post=8237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}