Dr Chloe Preece, Senior Lecturer in Marketing, Royal Holloway, University of London<\/p>\n
Finola Kerrigan, Professor in Marketing and Consumption, Birmingham Business School.<\/p>","excerpt":"","slug":"license-to-assemble-theorizing-brand-longevity-henley-business-school-marketing-reputation-research-seminars","image":false,"all_day":false,"start_date":"2020-03-12 08:00:00","start_date_details":{"year":"2020","month":"03","day":"12","hour":"08","minutes":"00","seconds":"00"},"end_date":"2020-03-12 17:00:00","end_date_details":{"year":"2020","month":"03","day":"12","hour":"17","minutes":"00","seconds":"00"},"utc_start_date":"2020-03-12 08:00:00","utc_start_date_details":{"year":"2020","month":"03","day":"12","hour":"08","minutes":"00","seconds":"00"},"utc_end_date":"2020-03-12 17:00:00","utc_end_date_details":{"year":"2020","month":"03","day":"12","hour":"17","minutes":"00","seconds":"00"},"timezone":"Europe\/London","timezone_abbr":"GMT","cost":"","cost_details":{"currency_symbol":"","currency_code":"","currency_position":"prefix","values":[]},"website":"","show_map":true,"show_map_link":true,"hide_from_listings":false,"sticky":false,"featured":false,"categories":[{"name":"Prosperity & Resilience","slug":"prosperity-resilience","term_group":0,"term_taxonomy_id":973,"taxonomy":"tribe_events_cat","description":"","parent":0,"count":357,"filter":"raw","terms_order":"0","id":973,"urls":{"self":"https:\/\/research.reading.ac.uk\/research-blog\/wp-json\/tribe\/events\/v1\/categories\/973","collection":"https:\/\/research.reading.ac.uk\/research-blog\/wp-json\/tribe\/events\/v1\/categories"}}],"tags":[{"name":"brand","slug":"brand","term_group":0,"term_taxonomy_id":1569,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw","terms_order":"0","id":1569,"urls":{"self":"https:\/\/research.reading.ac.uk\/research-blog\/wp-json\/tribe\/events\/v1\/tags\/1569","collection":"https:\/\/research.reading.ac.uk\/research-blog\/wp-json\/tribe\/events\/v1\/tags"}},{"name":"marketing","slug":"marketing","term_group":0,"term_taxonomy_id":1536,"taxonomy":"post_tag","description":"","parent":0,"count":2,"filter":"raw","terms_order":"0","id":1536,"urls":{"self":"https:\/\/research.reading.ac.uk\/research-blog\/wp-json\/tribe\/events\/v1\/tags\/1536","collection":"https:\/\/research.reading.ac.uk\/research-blog\/wp-json\/tribe\/events\/v1\/tags"}}],"venue":{"id":19608,"author":"303","status":"publish","date":"2020-01-23 07:33:44","date_utc":"2020-01-23 07:33:44","modified":"2020-01-23 07:33:44","modified_utc":"2020-01-23 07:33:44","url":"https:\/\/research.reading.ac.uk\/research-blog\/venue\/henley-business-school-g03\/","venue":"Henley Business School, G03","slug":"henley-business-school-g03","json_ld":{"@type":"Place","name":"Henley Business School, G03","description":"","url":"","address":{"@type":"PostalAddress"},"telephone":"","sameAs":""},"show_map":true,"show_map_link":true,"global_id":"research.reading.ac.uk\/research-blog?id=19608","global_id_lineage":["research.reading.ac.uk\/research-blog?id=19608"]},"organizer":[],"json_ld":{"@context":"http:\/\/schema.org","@type":"Event","name":"License to Assemble: Theorising Brand Longevity","description":"<p>Henley Business School Marketing & Reputation Research Seminars Dr Chloe Preece, Senior Lecturer in Marketing, Royal Holloway, University of London Finola Kerrigan, Professor in Marketing and Consumption, Birmingham Business School.<\/p>\\n","url":"https:\/\/research.reading.ac.uk\/research-blog\/event\/license-to-assemble-theorizing-brand-longevity-henley-business-school-marketing-reputation-research-seminars\/","eventAttendanceMode":"https:\/\/schema.org\/OfflineEventAttendanceMode","startDate":"2020-03-12T08:00:00+00:00","endDate":"2020-03-12T17:00:00+00:00","location":{"@type":"Place","name":"Henley Business School, G03","description":"","url":"","address":{"@type":"PostalAddress"},"telephone":"","sameAs":""},"performer":"Organization"}}