{"id":21863,"date":"2021-04-14T09:00:51","date_gmt":"2021-04-14T08:00:51","guid":{"rendered":"https:\/\/research.reading.ac.uk\/research-blog\/?p=21863"},"modified":"2021-04-14T09:07:50","modified_gmt":"2021-04-14T08:07:50","slug":"the-work-of-the-knowledge-transfer-centre","status":"publish","type":"post","link":"https:\/\/research.reading.ac.uk\/research-blog\/2021\/04\/14\/the-work-of-the-knowledge-transfer-centre\/","title":{"rendered":"The work of the Knowledge Transfer Centre"},"content":{"rendered":"<p>The Knowledge Transfer Centre (KTC) is part of the Commercial Function and supports knowledge exchange (KE), commercialisation and commercial projects at the University. We work with internal and external partners to maximise the socio-economic potential of the University\u2019s property portfolio, academic know-how and research outputs, including intellectual property, to benefit the University and our wider business and community stakeholders.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-21864 size-full\" src=\"https:\/\/research.reading.ac.uk\/research-blog\/wp-content\/uploads\/sites\/72\/2021\/04\/KTC-logo.png\" alt=\"\" width=\"477\" height=\"319\" srcset=\"https:\/\/research.reading.ac.uk\/research-blog\/wp-content\/uploads\/sites\/72\/2021\/04\/KTC-logo.png 477w, https:\/\/research.reading.ac.uk\/research-blog\/wp-content\/uploads\/sites\/72\/2021\/04\/KTC-logo-300x201.png 300w, https:\/\/research.reading.ac.uk\/research-blog\/wp-content\/uploads\/sites\/72\/2021\/04\/KTC-logo-272x182.png 272w\" sizes=\"auto, (max-width: 477px) 100vw, 477px\" \/><\/p>\n<p><!--more--><\/p>\n<p>The University has a strong track record in successful Knowledge Transfer Partnerships (KTPs) \u2013 projects that enable business to access academic expertise and work with a graduate \u2013 and made the strategic decision to build on this strong base to maximise the new opportunities arising from the launch of the Industrial Strategy in 2017. The KTC team was expanded, and our purpose is to drive engagement with business, bringing people together and connecting across the University. Specialist roles have been brought in as new posts, including a Business Network and Projects Co-ordinator, and a KTP Co-ordinator, and by bringing in an existing Intellectual Property Manager, to reflect the need for a healthy pipeline of innovation opportunities and focus on commercialisation. Together our team:<\/p>\n<ul>\n<li>Provides advice and support for identification, protection and clearance of IP and potential routes for commercialisation.<\/li>\n<li>Provides professional KE and commercialisation support for relationship building across academia and business, including stakeholder engagement.<\/li>\n<li>Brings people together at both the project level, and as part of a larger network, by understanding the needs of our partners, facilitating discussions to support ideation and knowledge sharing, and driving projects forward.<\/li>\n<li>Enables access to a breadth of knowledge, experience and grant-writing skills that enables our partners to access and secure innovation funding. The team raises awareness and disseminates information on public and private sources of funding, sign-posting relevant opportunities. The team can manage the lifecycle of a project from proposal design to post-award project management.<\/li>\n<li>Promotes business engagement opportunities to all, and acts as an amplifier for academics when showcasing their knowledge and expertise to a business and wider stakeholder audience.<\/li>\n<\/ul>\n<p>Knowledge exchange and commercialisation is not an exact science, the role of the team is to add value through supporting innovative ways to overcome barriers and solve practical problems, which often involves working with professionals outside the University. A great example of this is the opportunity to work with the Royal Society Entrepreneur in Residence, Prof Bill Kilgallon currently working with the School of Chemistry, Food and Pharmacy., Bill will bring a different perspective and challenge our current way of thinking, and \u00a0will support us to investigate\u00a0 commercialisation opportunities of key projects and enable the development of a commercialisation roadmap which can be applied more widely.<\/p>\n<p>Other activities and opportunities from the Commercial Function include:<\/p>\n<ul>\n<li><strong>Supporting strategic development of the Thames Valley Science Park (TVSP)<\/strong>, the University\u2019s business campus, and its role in helping to establish the University as an anchor institution in the region, and further grow the opportunities for knowledge exchange.<\/li>\n<li><strong>Knowledge Exchange and Commercialisation skills training for academics and students <\/strong>\u2013 including an ideas generation training programme (\u2018pre-accelerator\u2019) to grow the pipeline of projects with the potential for commercialisation and developing a fast-track commercialisation programme that takes ideas towards potential markets (\u2018accelerator programme\u2019).<\/li>\n<li><strong>Business networks<\/strong> \u2013 the KTC can help support the growth of more business networks and sharing best practice in managing a business network e.g. TVAI Hub, DTPs, CTPs enabling sharing of ideas, raising awareness of opportunities and raising your profile.<\/li>\n<li><strong>Facilitating local growth and regeneration activities<\/strong>, drawing on our deep understanding of the commonalities between business and community engagement in this context.<\/li>\n<\/ul>\n<p>If you are interested in engaging our support from please <a href=\"mailto:frontdoor@reading.ac.uk\">contact the KTC<\/a>.<\/p>\n<p>In a previous article we looked at the<a href=\"https:\/\/research.reading.ac.uk\/research-blog\/introducing-our-entrepreneur-in-residence\/\" target=\"_blank\" rel=\"noopener\"> Entrepreneur in Residence programme.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Knowledge Transfer Centre (KTC) is part of the Commercial Function and supports knowledge exchange (KE), commercialisation and commercial projects at the University. We work with internal and external partners&#8230;<a class=\"read-more\" href=\"&#104;&#116;&#116;&#112;&#115;&#58;&#47;&#47;&#114;&#101;&#115;&#101;&#97;&#114;&#99;&#104;&#46;&#114;&#101;&#97;&#100;&#105;&#110;&#103;&#46;&#97;&#99;&#46;&#117;&#107;&#47;&#114;&#101;&#115;&#101;&#97;&#114;&#99;&#104;&#45;&#98;&#108;&#111;&#103;&#47;&#50;&#48;&#50;&#49;&#47;&#48;&#52;&#47;&#49;&#52;&#47;&#116;&#104;&#101;&#45;&#119;&#111;&#114;&#107;&#45;&#111;&#102;&#45;&#116;&#104;&#101;&#45;&#107;&#110;&#111;&#119;&#108;&#101;&#100;&#103;&#101;&#45;&#116;&#114;&#97;&#110;&#115;&#102;&#101;&#114;&#45;&#99;&#101;&#110;&#116;&#114;&#101;&#47;\">Read More ><\/a><\/p>\n","protected":false},"author":276,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"__cvm_playback_settings":[],"__cvm_video_id":"","footnotes":""},"categories":[1],"tags":[511,512,1862],"class_list":["post-21863","post","type-post","status-publish","format-standard","hentry","category-uncategorised","tag-knowledge-exchange","tag-knowledge-transfer","tag-knowledge-transfer-centre"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The work of the Knowledge Transfer Centre - Connecting Research<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/research.reading.ac.uk\/research-blog\/2021\/04\/14\/the-work-of-the-knowledge-transfer-centre\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The work of the Knowledge Transfer Centre - Connecting Research\" \/>\n<meta property=\"og:description\" content=\"The Knowledge Transfer Centre (KTC) is part of the Commercial Function and supports knowledge exchange (KE), commercialisation and commercial projects at the University. We work with internal and external partners...Read More &gt;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/research.reading.ac.uk\/research-blog\/2021\/04\/14\/the-work-of-the-knowledge-transfer-centre\/\" \/>\n<meta property=\"og:site_name\" content=\"Connecting Research\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theuniversityofreading\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-14T08:00:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-14T08:07:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/research.reading.ac.uk\/research-blog\/wp-content\/uploads\/sites\/72\/2021\/04\/KTC-logo.png\" \/>\n<meta name=\"author\" content=\"Anna Frej\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UniRdg_Research\" \/>\n<meta name=\"twitter:site\" content=\"@UniRdg_Research\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anna Frej\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/research.reading.ac.uk\/research-blog\/2021\/04\/14\/the-work-of-the-knowledge-transfer-centre\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/research.reading.ac.uk\/research-blog\/2021\/04\/14\/the-work-of-the-knowledge-transfer-centre\/\"},\"author\":{\"name\":\"Anna Frej\",\"@id\":\"https:\/\/research.reading.ac.uk\/research-blog\/#\/schema\/person\/a83a75a4fb8e557ec1f4d6b12e6d5971\"},\"headline\":\"The work of the Knowledge Transfer Centre\",\"datePublished\":\"2021-04-14T08:00:51+00:00\",\"dateModified\":\"2021-04-14T08:07:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/research.reading.ac.uk\/research-blog\/2021\/04\/14\/the-work-of-the-knowledge-transfer-centre\/\"},\"wordCount\":616,\"publisher\":{\"@id\":\"https:\/\/research.reading.ac.uk\/research-blog\/#organization\"},\"keywords\":[\"knowledge exchange\",\"knowledge transfer\",\"Knowledge Transfer Centre\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/research.reading.ac.uk\/research-blog\/2021\/04\/14\/the-work-of-the-knowledge-transfer-centre\/\",\"url\":\"https:\/\/research.reading.ac.uk\/research-blog\/2021\/04\/14\/the-work-of-the-knowledge-transfer-centre\/\",\"name\":\"The work of the Knowledge Transfer Centre - Connecting Research\",\"isPartOf\":{\"@id\":\"https:\/\/research.reading.ac.uk\/research-blog\/#website\"},\"datePublished\":\"2021-04-14T08:00:51+00:00\",\"dateModified\":\"2021-04-14T08:07:50+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/research.reading.ac.uk\/research-blog\/2021\/04\/14\/the-work-of-the-knowledge-transfer-centre\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/research.reading.ac.uk\/research-blog\/2021\/04\/14\/the-work-of-the-knowledge-transfer-centre\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/research.reading.ac.uk\/research-blog\/2021\/04\/14\/the-work-of-the-knowledge-transfer-centre\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/research.reading.ac.uk\/research-blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The work of the Knowledge Transfer Centre\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/research.reading.ac.uk\/research-blog\/#website\",\"url\":\"https:\/\/research.reading.ac.uk\/research-blog\/\",\"name\":\"Connecting Research\",\"description\":\"Research stories from across the University of Reading\",\"publisher\":{\"@id\":\"https:\/\/research.reading.ac.uk\/research-blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/research.reading.ac.uk\/research-blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/research.reading.ac.uk\/research-blog\/#organization\",\"name\":\"University of Reading\",\"alternateName\":\"UoR\",\"url\":\"https:\/\/research.reading.ac.uk\/research-blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/research.reading.ac.uk\/research-blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/research.reading.ac.uk\/research-blog\/wp-content\/uploads\/sites\/72\/2022\/10\/University-of-Reading-Logo-1.png\",\"contentUrl\":\"https:\/\/research.reading.ac.uk\/research-blog\/wp-content\/uploads\/sites\/72\/2022\/10\/University-of-Reading-Logo-1.png\",\"width\":440,\"height\":147,\"caption\":\"University of Reading\"},\"image\":{\"@id\":\"https:\/\/research.reading.ac.uk\/research-blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/theuniversityofreading\/\",\"https:\/\/twitter.com\/UniRdg_Research\",\"https:\/\/www.linkedin.com\/school\/university-of-reading\/mycompany\/verification\/\",\"https:\/\/www.youtube.com\/channel\/UCsFUmxmcVbVJ-9iGczsKfuw\",\"https:\/\/en.wikipedia.org\/wiki\/University_of_Reading\",\"https:\/\/www.instagram.com\/uniofreading\/?hl=en\",\"https:\/\/www.tiktok.com\/@uniofreading\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/research.reading.ac.uk\/research-blog\/#\/schema\/person\/a83a75a4fb8e557ec1f4d6b12e6d5971\",\"name\":\"Anna Frej\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/research.reading.ac.uk\/research-blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/cd5aecffe235398b2ed2e04359faf6870d5fd91feaf2db4d2e179451bbdcab12?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/cd5aecffe235398b2ed2e04359faf6870d5fd91feaf2db4d2e179451bbdcab12?s=96&d=mm&r=g\",\"caption\":\"Anna Frej\"},\"url\":\"https:\/\/research.reading.ac.uk\/research-blog\/author\/a-d-frejreading-ac-uk\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The work of the Knowledge Transfer Centre - Connecting Research","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/research.reading.ac.uk\/research-blog\/2021\/04\/14\/the-work-of-the-knowledge-transfer-centre\/","og_locale":"en_GB","og_type":"article","og_title":"The work of the Knowledge Transfer Centre - Connecting Research","og_description":"The Knowledge Transfer Centre (KTC) is part of the Commercial Function and supports knowledge exchange (KE), commercialisation and commercial projects at the University. We work with internal and external partners...Read More >","og_url":"https:\/\/research.reading.ac.uk\/research-blog\/2021\/04\/14\/the-work-of-the-knowledge-transfer-centre\/","og_site_name":"Connecting Research","article_publisher":"https:\/\/www.facebook.com\/theuniversityofreading\/","article_published_time":"2021-04-14T08:00:51+00:00","article_modified_time":"2021-04-14T08:07:50+00:00","og_image":[{"url":"https:\/\/research.reading.ac.uk\/research-blog\/wp-content\/uploads\/sites\/72\/2021\/04\/KTC-logo.png"}],"author":"Anna Frej","twitter_card":"summary_large_image","twitter_creator":"@UniRdg_Research","twitter_site":"@UniRdg_Research","twitter_misc":{"Written by":"Anna Frej","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/research.reading.ac.uk\/research-blog\/2021\/04\/14\/the-work-of-the-knowledge-transfer-centre\/#article","isPartOf":{"@id":"https:\/\/research.reading.ac.uk\/research-blog\/2021\/04\/14\/the-work-of-the-knowledge-transfer-centre\/"},"author":{"name":"Anna Frej","@id":"https:\/\/research.reading.ac.uk\/research-blog\/#\/schema\/person\/a83a75a4fb8e557ec1f4d6b12e6d5971"},"headline":"The work of the Knowledge Transfer Centre","datePublished":"2021-04-14T08:00:51+00:00","dateModified":"2021-04-14T08:07:50+00:00","mainEntityOfPage":{"@id":"https:\/\/research.reading.ac.uk\/research-blog\/2021\/04\/14\/the-work-of-the-knowledge-transfer-centre\/"},"wordCount":616,"publisher":{"@id":"https:\/\/research.reading.ac.uk\/research-blog\/#organization"},"keywords":["knowledge exchange","knowledge transfer","Knowledge Transfer Centre"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/research.reading.ac.uk\/research-blog\/2021\/04\/14\/the-work-of-the-knowledge-transfer-centre\/","url":"https:\/\/research.reading.ac.uk\/research-blog\/2021\/04\/14\/the-work-of-the-knowledge-transfer-centre\/","name":"The work of the Knowledge Transfer Centre - Connecting Research","isPartOf":{"@id":"https:\/\/research.reading.ac.uk\/research-blog\/#website"},"datePublished":"2021-04-14T08:00:51+00:00","dateModified":"2021-04-14T08:07:50+00:00","breadcrumb":{"@id":"https:\/\/research.reading.ac.uk\/research-blog\/2021\/04\/14\/the-work-of-the-knowledge-transfer-centre\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/research.reading.ac.uk\/research-blog\/2021\/04\/14\/the-work-of-the-knowledge-transfer-centre\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/research.reading.ac.uk\/research-blog\/2021\/04\/14\/the-work-of-the-knowledge-transfer-centre\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/research.reading.ac.uk\/research-blog\/"},{"@type":"ListItem","position":2,"name":"The work of the Knowledge Transfer Centre"}]},{"@type":"WebSite","@id":"https:\/\/research.reading.ac.uk\/research-blog\/#website","url":"https:\/\/research.reading.ac.uk\/research-blog\/","name":"Connecting Research","description":"Research stories from across the University of Reading","publisher":{"@id":"https:\/\/research.reading.ac.uk\/research-blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/research.reading.ac.uk\/research-blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/research.reading.ac.uk\/research-blog\/#organization","name":"University of Reading","alternateName":"UoR","url":"https:\/\/research.reading.ac.uk\/research-blog\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/research.reading.ac.uk\/research-blog\/#\/schema\/logo\/image\/","url":"https:\/\/research.reading.ac.uk\/research-blog\/wp-content\/uploads\/sites\/72\/2022\/10\/University-of-Reading-Logo-1.png","contentUrl":"https:\/\/research.reading.ac.uk\/research-blog\/wp-content\/uploads\/sites\/72\/2022\/10\/University-of-Reading-Logo-1.png","width":440,"height":147,"caption":"University of Reading"},"image":{"@id":"https:\/\/research.reading.ac.uk\/research-blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/theuniversityofreading\/","https:\/\/twitter.com\/UniRdg_Research","https:\/\/www.linkedin.com\/school\/university-of-reading\/mycompany\/verification\/","https:\/\/www.youtube.com\/channel\/UCsFUmxmcVbVJ-9iGczsKfuw","https:\/\/en.wikipedia.org\/wiki\/University_of_Reading","https:\/\/www.instagram.com\/uniofreading\/?hl=en","https:\/\/www.tiktok.com\/@uniofreading"]},{"@type":"Person","@id":"https:\/\/research.reading.ac.uk\/research-blog\/#\/schema\/person\/a83a75a4fb8e557ec1f4d6b12e6d5971","name":"Anna Frej","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/research.reading.ac.uk\/research-blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/cd5aecffe235398b2ed2e04359faf6870d5fd91feaf2db4d2e179451bbdcab12?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cd5aecffe235398b2ed2e04359faf6870d5fd91feaf2db4d2e179451bbdcab12?s=96&d=mm&r=g","caption":"Anna Frej"},"url":"https:\/\/research.reading.ac.uk\/research-blog\/author\/a-d-frejreading-ac-uk\/"}]}},"cc_featured_image_caption":{"caption_text":false,"source_text":false,"source_url":false},"_links":{"self":[{"href":"https:\/\/research.reading.ac.uk\/research-blog\/wp-json\/wp\/v2\/posts\/21863","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/research.reading.ac.uk\/research-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/research.reading.ac.uk\/research-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/research.reading.ac.uk\/research-blog\/wp-json\/wp\/v2\/users\/276"}],"replies":[{"embeddable":true,"href":"https:\/\/research.reading.ac.uk\/research-blog\/wp-json\/wp\/v2\/comments?post=21863"}],"version-history":[{"count":3,"href":"https:\/\/research.reading.ac.uk\/research-blog\/wp-json\/wp\/v2\/posts\/21863\/revisions"}],"predecessor-version":[{"id":21874,"href":"https:\/\/research.reading.ac.uk\/research-blog\/wp-json\/wp\/v2\/posts\/21863\/revisions\/21874"}],"wp:attachment":[{"href":"https:\/\/research.reading.ac.uk\/research-blog\/wp-json\/wp\/v2\/media?parent=21863"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/research.reading.ac.uk\/research-blog\/wp-json\/wp\/v2\/categories?post=21863"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/research.reading.ac.uk\/research-blog\/wp-json\/wp\/v2\/tags?post=21863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}