{"id":30817,"date":"2025-01-30T14:00:20","date_gmt":"2025-01-30T14:00:20","guid":{"rendered":"https:\/\/research.reading.ac.uk\/research-blog\/?p=30817"},"modified":"2025-01-30T15:31:29","modified_gmt":"2025-01-30T15:31:29","slug":"ai-voice-technology-the-brutalist-backlash","status":"publish","type":"post","link":"https:\/\/research.reading.ac.uk\/research-blog\/2025\/01\/30\/ai-voice-technology-the-brutalist-backlash\/","title":{"rendered":"AI voice technology used in The Brutalist is nothing new \u2013 the backlash is about transparency"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]<\/p>\n

Director Brady Corbet\u2019s<\/a> stunning new film, The Brutalist<\/a>, has won three Golden Globes and remains a frontrunner for this year\u2019s Oscars despite a controversy over its use of AI<\/a> which erupted this week. (The film has received 10 Oscar nominations, including best film, best director and best actor.) The growing backlash centres on whether the film should have used AI to improve the Hungarian accents of its stars, Adrien Brody and Felicity Jones.<\/p>\n

Many of today\u2019s actors are superb at delivering accents \u2013 like American Ren\u00e9e Zellweger\u2019s perfect English in Bridget Jones, or British actor Idris Elba\u2019s Baltimore accent in The Wire or Australian Margot Robbie\u2019s utterly convincing American accent in Barbie.<\/p>\n

For The Brutalist, the accent challenge faced by Brody and Jones was truly brutal: the tricky vowel sounds of the Hungarian language. It was even difficult for Brody, whose mother was a Hungarian refugee who arrived in the US in 1956.<\/p>\n

\n

Brody\u2019s character is L\u00e1szl\u00f3 T\u00f3th (roughly pronounced Laslo Tort), a Hungarian-Jewish architect who emigrates to the US after the Holocaust. Jones plays his wife, Erzs\u00e9bet (roughly Air-zhay-bet), trapped back in Europe. During the film\u2019s post-production, the Budapest-born editor, D\u00e1vid Jancs\u00f3 (pronounced Daavid Yancho), was looking for accent perfection. So he reached for an AI tool that could make Brody\u2019s and Jones\u2019s accents sound convincingly Hungarian.<\/p>\n

The controversy over this decision is surprising because it\u2019s nothing new. I have been researching the creative use of AI<\/a> in filmmaking for the past six years. Recently, the biggest progress has been in voice AI. Voice cloning technology has been misused, causing outrage over unlicensed vocal replicas of Jennifer Aniston, Scarlett Johansson and David Attenborough. But The Brutalist made just tiny alterations to two actors\u2019 voices \u2013 and with consent \u2013 which in comparison is hardly shocking.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_video link=”https:\/\/www.youtube.com\/watch?v=gGG7dpHVkrA”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

My research has involved interviews with Alex Serdiuk, CEO of the voice cloning company, Respeecher<\/a>, which worked on The Brutalist. Two years ago, Serdiuk told me about the accent tools that they were developing. He is Ukrainian but speaks superb English in his native accent. Listening to my voice, he said that with Respeecher\u2019s new AI tool, \u201cwe basically can make you speak with my accent. I would be your accent donor\u201d.<\/p>\n

The technology could even help out US actors working on a British production who lack Ren\u00e9e Zellweger\u2019s accent skills: \u201cWe can just take their performance speaking American English and apply a Royal British accent on top of it,\u201d says Serdiuk. This was the AI tool that D\u00e1vid Jancs\u00f3 used on The Brutalist, taking his own Hungarian vowels and consonants and applying them to Brody and Jones.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_video link=”https:\/\/www.youtube.com\/watch?v=hv-KKQ2sshY”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

Respeecher has been working with Hollywood for years. For The Mandalorian in 2020, the company used AI to create the more youthful voice of Luke Skywalker (Mark Hamill was 68 at the time of shooting). In last year\u2019s Robbie Williams biopic, Better Man, (directed by Michael Gracey), Respeecher helped create Williams\u2019 voice for his CGI chimp avatar.<\/p>\n

So what is the problem with The Brutalist? The big issue here is transparency. No one likes to feel deceived and this backlash is emerging after American viewers saw the film without knowing. We learned the lessons of transparency back in 2021 with the documentary, Roadrunner<\/a>, a film about the celebrity chef Anthony Bourdain who died in 2018.<\/p>\n

Oscar-winning director Morgan Neville used voice cloning and did not tell anyone about it \u2013 until his audience worked out that a sequence where Bourdain reads his own email couldn\u2019t have happened. Viewers felt deceived (Neville told critics that there were other moments in the film where he also did it, but wouldn\u2019t say where). D\u00e1vid Jancs\u00f3\u2019s use of AI in The Brutalist is tiny in comparison, but the reaction it has provoked is once again down to the audience being kept in the dark.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_video link=”https:\/\/youtu.be\/GdRXPAHIEW4″][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Transparency is of paramount importance in generative AI. The technology can deceive us so easily that public confidence is only possible with full disclosure. The principle is part of the UK government\u2019s current consultation<\/a> on copyright and artificial intelligence.<\/p>\n

Martin Adams is co-founder of MetaphysicAI, the company that did the deepfake ageing and de-ageing of Tom Hanks and Robin Wright for the recent movie Here<\/a>. In a hearing last month, he told parliament\u2019s Culture, Media and Sport Committee: \u201cWe should have pre-, during and post-disclosure. That will give audiences the trust and transparency that means AI can be used for the right things and we do not get whipped up and talk about misleading people.\u201d<\/p>\n

In parallel, there is another trend developing: full disclosure that AI has not<\/em> been used in a film\u2019s production. Scott Beck and Bryan Woods are the directors of the recent Hugh Grant psychological horror, Heretic. They decided to put a statement in the film\u2019s credits: \u201cNo generative AI was used in the making of this film\u201d.<\/p>\n

The filmmakers are part of a forceful negative response to AI in their industry. Woods is furious at the increasing use of the technology, saying: \u201cI think this idea that an algorithm can just scrape all of human history and art off the internet, repackage it, regurgitate it, spit it out and somebody else can use that to create profit \u2026 I don\u2019t know why that\u2019s legal.\u201d<\/p>\n

His statement demonstrates the emotions aroused by AI in the film business. It is this intensity of reaction that might pull the wheels off Brady Corbet\u2019s Oscar hopes. The controversy is certainly making the competitors of The Brutalist happy.<\/p>\n

But delicate use of voice AI in post-production is not what created Adrien Brody\u2019s superb performance, meriting a Golden Globe and perhaps yet an Academy Award. Nor should it detract from the creative achievements of the many human talents involved in creating this extraordinary film.\"The<\/p>\n

Dominic Lees, Associate Professor in Filmmaking.<\/p>\n

This article is republished from The Conversation<\/a> under a Creative Commons license. Read the original article<\/a>.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text] Director Brady Corbet\u2019s stunning new film, The Brutalist, has won three Golden Globes and remains a frontrunner for this year\u2019s Oscars despite a controversy over its use of AI…Read More ><\/a><\/p>\n","protected":false},"author":969,"featured_media":30821,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"__cvm_playback_settings":[],"__cvm_video_id":"","footnotes":""},"categories":[18],"tags":[49,176,2734,362,2052,2369,2797,870],"class_list":["post-30817","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-heritage-creativity","tag-ai","tag-cinema","tag-film-and-media","tag-film-theatre-and-television","tag-filmmaking","tag-synthetic-media","tag-the-brutalist","tag-the-conversation"],"acf":[],"yoast_head":"\nAI voice technology used in The Brutalist is nothing new \u2013 the backlash is about transparency - 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