{"id":31209,"date":"2025-04-29T10:00:05","date_gmt":"2025-04-29T09:00:05","guid":{"rendered":"https:\/\/research.reading.ac.uk\/research-blog\/?p=31209"},"modified":"2025-04-30T14:49:47","modified_gmt":"2025-04-30T13:49:47","slug":"tove-janssons-moomin-books","status":"publish","type":"post","link":"https:\/\/research.reading.ac.uk\/research-blog\/2025\/04\/29\/tove-janssons-moomin-books\/","title":{"rendered":"Tove Jansson\u2019s Moomin books explore the power of adventure and transformation"},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text]This year marks the 80th anniversary of the first Moomin tale, The Moomins and the Great Flood. In the book, Moomintroll and his friends embark on a journey to find their home after a great flood devastates Moominvalley, meeting odd creatures and new friends along their journey.<\/p>\n<p>The book was first published in creator Tove Jansson\u2019s native Swedish in 1945. However, the first Moomin book to have an English edition was in fact the third of the Moomin books, <em>Trollkarlens Hatt<\/em> (The Hobgoblin\u2019s Hat). It was translated by Jansson\u2019s friend Elizabeth Portch and reached its widest English-speaking audience when it was published by Puffin Books in 1961 as <a href=\"https:\/\/www.proquest.com\/docview\/1553760898\">Finn Family Moomintroll<\/a>.<\/p>\n<p>At the beginning of the story Moomintroll finds a magical top hat. It can transform anything that is placed inside of it into something else entirely \u2013 and so the adventures begin.<\/p>\n<p>Unlike the Swedish-language edition, Portch\u2019s translation of Finn Family Moomintroll begins with a letter from <a href=\"https:\/\/www.moomin.com\/en\/characters\/moominmamma\/\">Moominmamma<\/a>. It\u2019s written in a curly cursive and dotted with love-hearts and an image of an apparently \u201chand-drawn\u201d troll. The letter is addressed to a \u201cdear child\u201d who is \u201coverseas\u201d.<\/p>\n<p>In it, Moominmamma expresses disbelief at the idea that there may not be any Moomins \u201cthere over\u201d and that the child she is addressing may \u201cnot even know what a troll is\u201d (hence the illustration).<\/p>\n<p>Moominmamma\u2019s wonder at the differences in custom between her own land and \u201cyour country\u201d is based on an assumption that the two must be somewhat alike. Similarly, her explanation of what Moomintrolls are depends on their difference from the \u201cusual common trolls\u201d, which means there must be familial similarity between them.<\/p>\n<p>[\/vc_column_text][vc_video link=&#8221;https:\/\/www.youtube.com\/watch?v=7pvLcNapdcU&#8221; align=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<p>Both Moominmamma\u2019s wonder at and explanation of difference assume an underlying essential similarity or sameness between Moominvalley, where she lives, and the reader\u2019s home. This is significant in a story that explores ideas of foreignness and translation, change and transformation.<\/p>\n<p>Though the adventures in Finn Family Moomintroll might be said to only truly begin on the spring morning when <a href=\"https:\/\/www.moomin.com\/en\/characters\/moomintroll\/\">Moomintroll<\/a>, <a href=\"https:\/\/www.moomin.com\/sv\/karaktarerna\/sniff\/\">Sniff<\/a> and <a href=\"https:\/\/www.moomin.com\/en\/characters\/snufkin\/\">Snufkin<\/a> find \u201ca tall black hat\u201d, the book opens with the Moomins settling down for their winter hibernation and closes with the valley in autumn.<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;31210&#8243; img_size=&#8221;medium&#8221; add_caption=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<p>The changes wrought by the Hobgoblin\u2019s hat are \u201cquite different\u201d because \u201cyou never know beforehand\u201d what they will be. However, their extreme nature is framed and contained by a world in which there are known and predictable changes in the seasons, as well as routine \u2013 though sometimes dramatic \u2013 changes in the weather.<\/p>\n<p><a href=\"https:\/\/www.moomin.com\/en\/characters\/hemulen\/\">The Hemulen<\/a> is unperturbed by the hat\u2019s transformation of eggshells into fluffy little clouds that Moomintroll and his friends are able to ride. That\u2019s because he is \u201cso used to [them] doing extraordinary things\u201d. But when Moomintroll is transformed by the hat into \u201ca very strange animal indeed\u201d, so much so that his friends do not recognise him, it\u2019s a very different matter.<\/p>\n<p>A moment of real jeopardy occurs when Moomintroll\u2019s own mother does not seem to recognise him either. But this is soon dispelled when Moominmamma looks \u201cinto his frightened eyes for a very long time\u201d and quietly declares: \u201cYes, you are my Moomintroll.\u201d<\/p>\n<p>This moment of recognition breaks the spell and Moomintroll changes back into \u201chis old self again\u201d. One of the crucial features of the hat is the changes it makes are  only temporary and this, together with Moominmamma\u2019s reassurance that she will \u201calways know [Moomintroll], whatever happens\u201d, suggests an ultimately unchanging essence to things that cannot be denied.<\/p>\n<h2>Changelessness as deadening<\/h2>\n<p>On the other hand, the book suggests that some change is to be embraced.<\/p>\n<p>Sniff\u2019s desire for things to stay the same \u201cfor ever and ever\u201d is portrayed as immature and wrong-headed. As is <a href=\"https:\/\/www.moomin.com\/en\/characters\/the-muskrat\/\">the Muskrat\u2019s<\/a> obsessive quest for peace and stillness which ends up with his apparent, though temporary, transformation into a monster.<\/p>\n<p>Snufkin\u2019s point that \u201clife is not peaceful\u201d offers a gentle rebuke to the Hemulen, who also wishes to \u201clive his life in peace and quiet\u201d. But perhaps the clearest indication of the book\u2019s attitude to changelessness is the monstrous <a href=\"https:\/\/www.moomin.com\/en\/characters\/the-groke\/\">Groke<\/a>. She is motivated by an unwavering drive to recover the \u201cKing\u2019s Ruby\u201d, not because this thing which \u201cchanges colour all the time\u201d is \u201cthe most beautiful thing in the world\u201d, but because it is \u201cthe most expensive\u201d.<\/p>\n<p>The Groke\u2019s inability to appreciate the ruby aesthetically is presented as being rooted in her own immutability. That the Groke\u2019s hostility to change is itself deadening, becomes evident when she sits \u201cmotionless\u201d before the Moomins and their friends, staring at them in a way that makes them feel \u201cshe would wait for ever\u201d and eventually departs leaving the ground behind her frozen in the wrong season.<\/p>\n<p>This, then, is key. Adventure, transformation and change in Finn Family Moomintroll are both necessary and desirable, but they are also contained within a reassuring frame of reliable predictability. The final lines of the English translation are: \u201cIt is autumn in Moomin Valley, for how else can spring come back again?\u201d<!-- Below is The Conversation's page counter tag. Please DO NOT REMOVE. --><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/counter.theconversation.com\/content\/245969\/count.gif?distributor=republish-lightbox-basic\" alt=\"The Conversation\" width=\"1\" height=\"1\" style=\"border: none !important; box-shadow: none !important; margin: 0 !important; max-height: 1px !important; max-width: 1px !important; min-height: 1px !important; min-width: 1px !important; opacity: 0 !important; outline: none !important; padding: 0 !important\" referrerpolicy=\"no-referrer-when-downgrade\" \/><!-- End of code. If you don't see any code above, please get new code from the Advanced tab after you click the republish button. The page counter does not collect any personal data. More info: https:\/\/theconversation.com\/republishing-guidelines --><\/p>\n<p><span><a href=\"https:\/\/theconversation.com\/profiles\/sue-walsh-808117\">Sue Walsh<\/a>, Lecturer, Department of English Literature, <em><a href=\"https:\/\/theconversation.com\/institutions\/university-of-reading-902\">University of Reading<\/a><\/em><\/span><\/p>\n<p>This article is republished from <a href=\"https:\/\/theconversation.com\">The Conversation<\/a> under a Creative Commons license. Read the <a href=\"https:\/\/theconversation.com\/tove-janssons-moomin-books-explore-the-power-of-adventure-and-transformation-245969\">original article<\/a>.<\/p>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]This year marks the 80th anniversary of the first Moomin tale, The Moomins and the Great Flood. In the book, Moomintroll and his friends embark on a journey to find&#8230;<a class=\"read-more\" href=\"&#104;&#116;&#116;&#112;&#115;&#58;&#47;&#47;&#114;&#101;&#115;&#101;&#97;&#114;&#99;&#104;&#46;&#114;&#101;&#97;&#100;&#105;&#110;&#103;&#46;&#97;&#99;&#46;&#117;&#107;&#47;&#114;&#101;&#115;&#101;&#97;&#114;&#99;&#104;&#45;&#98;&#108;&#111;&#103;&#47;&#50;&#48;&#50;&#53;&#47;&#48;&#52;&#47;&#50;&#57;&#47;&#116;&#111;&#118;&#101;&#45;&#106;&#97;&#110;&#115;&#115;&#111;&#110;&#115;&#45;&#109;&#111;&#111;&#109;&#105;&#110;&#45;&#98;&#111;&#111;&#107;&#115;&#47;\">Read More ><\/a><\/p>\n","protected":false},"author":969,"featured_media":31212,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"__cvm_playback_settings":[],"__cvm_video_id":"","footnotes":""},"categories":[18],"tags":[2277,437,542,2821,2822],"class_list":["post-31209","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-heritage-creativity","tag-feature","tag-heritage-creativity","tag-literature","tag-moomins","tag-tove-jansson"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tove Jansson\u2019s Moomin books explore the power of adventure and transformation - Connecting Research<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/research.reading.ac.uk\/research-blog\/2025\/04\/29\/tove-janssons-moomin-books\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tove Jansson\u2019s Moomin books explore the power of adventure and transformation - Connecting Research\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text]This year marks the 80th anniversary of the first Moomin tale, The Moomins and the Great Flood. In the book, Moomintroll and his friends embark on a journey to find...Read More &gt;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/research.reading.ac.uk\/research-blog\/2025\/04\/29\/tove-janssons-moomin-books\/\" \/>\n<meta property=\"og:site_name\" content=\"Connecting Research\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theuniversityofreading\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-29T09:00:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-30T13:49:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/research.reading.ac.uk\/research-blog\/wp-content\/uploads\/sites\/72\/2025\/04\/Tove_Jansson_1956-e1746020982504.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"957\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Conor Byrne\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UniRdg_Research\" \/>\n<meta name=\"twitter:site\" content=\"@UniRdg_Research\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Conor Byrne\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/research.reading.ac.uk\/research-blog\/2025\/04\/29\/tove-janssons-moomin-books\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/research.reading.ac.uk\/research-blog\/2025\/04\/29\/tove-janssons-moomin-books\/\"},\"author\":{\"name\":\"Conor Byrne\",\"@id\":\"https:\/\/research.reading.ac.uk\/research-blog\/#\/schema\/person\/0f3f2225d484dd8910ebd7758671acbf\"},\"headline\":\"Tove Jansson\u2019s Moomin books explore the power of adventure and transformation\",\"datePublished\":\"2025-04-29T09:00:05+00:00\",\"dateModified\":\"2025-04-30T13:49:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/research.reading.ac.uk\/research-blog\/2025\/04\/29\/tove-janssons-moomin-books\/\"},\"wordCount\":952,\"publisher\":{\"@id\":\"https:\/\/research.reading.ac.uk\/research-blog\/#organization\"},\"keywords\":[\"feature\",\"Heritage &amp; Creativity\",\"literature\",\"Moomins\",\"Tove Jansson\"],\"articleSection\":[\"Heritage &amp; Creativity\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/research.reading.ac.uk\/research-blog\/2025\/04\/29\/tove-janssons-moomin-books\/\",\"url\":\"https:\/\/research.reading.ac.uk\/research-blog\/2025\/04\/29\/tove-janssons-moomin-books\/\",\"name\":\"Tove Jansson\u2019s Moomin books explore the power of adventure and transformation - Connecting Research\",\"isPartOf\":{\"@id\":\"https:\/\/research.reading.ac.uk\/research-blog\/#website\"},\"datePublished\":\"2025-04-29T09:00:05+00:00\",\"dateModified\":\"2025-04-30T13:49:47+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/research.reading.ac.uk\/research-blog\/2025\/04\/29\/tove-janssons-moomin-books\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/research.reading.ac.uk\/research-blog\/2025\/04\/29\/tove-janssons-moomin-books\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/research.reading.ac.uk\/research-blog\/2025\/04\/29\/tove-janssons-moomin-books\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/research.reading.ac.uk\/research-blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tove Jansson\u2019s Moomin books explore the power of adventure and transformation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/research.reading.ac.uk\/research-blog\/#website\",\"url\":\"https:\/\/research.reading.ac.uk\/research-blog\/\",\"name\":\"Connecting Research\",\"description\":\"Research stories from across the University of Reading\",\"publisher\":{\"@id\":\"https:\/\/research.reading.ac.uk\/research-blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/research.reading.ac.uk\/research-blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/research.reading.ac.uk\/research-blog\/#organization\",\"name\":\"University of Reading\",\"alternateName\":\"UoR\",\"url\":\"https:\/\/research.reading.ac.uk\/research-blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/research.reading.ac.uk\/research-blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/research.reading.ac.uk\/research-blog\/wp-content\/uploads\/sites\/72\/2022\/10\/University-of-Reading-Logo-1.png\",\"contentUrl\":\"https:\/\/research.reading.ac.uk\/research-blog\/wp-content\/uploads\/sites\/72\/2022\/10\/University-of-Reading-Logo-1.png\",\"width\":440,\"height\":147,\"caption\":\"University of Reading\"},\"image\":{\"@id\":\"https:\/\/research.reading.ac.uk\/research-blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/theuniversityofreading\/\",\"https:\/\/twitter.com\/UniRdg_Research\",\"https:\/\/www.linkedin.com\/school\/university-of-reading\/mycompany\/verification\/\",\"https:\/\/www.youtube.com\/channel\/UCsFUmxmcVbVJ-9iGczsKfuw\",\"https:\/\/en.wikipedia.org\/wiki\/University_of_Reading\",\"https:\/\/www.instagram.com\/uniofreading\/?hl=en\",\"https:\/\/www.tiktok.com\/@uniofreading\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/research.reading.ac.uk\/research-blog\/#\/schema\/person\/0f3f2225d484dd8910ebd7758671acbf\",\"name\":\"Conor Byrne\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/research.reading.ac.uk\/research-blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a60519e3600bcaf0362aafdb23be4ec4315094a43eaa460a2f681845f306ea58?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a60519e3600bcaf0362aafdb23be4ec4315094a43eaa460a2f681845f306ea58?s=96&d=mm&r=g\",\"caption\":\"Conor Byrne\"},\"url\":\"https:\/\/research.reading.ac.uk\/research-blog\/author\/ci931957\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Tove Jansson\u2019s Moomin books explore the power of adventure and transformation - Connecting Research","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/research.reading.ac.uk\/research-blog\/2025\/04\/29\/tove-janssons-moomin-books\/","og_locale":"en_GB","og_type":"article","og_title":"Tove Jansson\u2019s Moomin books explore the power of adventure and transformation - Connecting Research","og_description":"[vc_row][vc_column][vc_column_text]This year marks the 80th anniversary of the first Moomin tale, The Moomins and the Great Flood. In the book, Moomintroll and his friends embark on a journey to find...Read More >","og_url":"https:\/\/research.reading.ac.uk\/research-blog\/2025\/04\/29\/tove-janssons-moomin-books\/","og_site_name":"Connecting Research","article_publisher":"https:\/\/www.facebook.com\/theuniversityofreading\/","article_published_time":"2025-04-29T09:00:05+00:00","article_modified_time":"2025-04-30T13:49:47+00:00","og_image":[{"width":1920,"height":957,"url":"https:\/\/research.reading.ac.uk\/research-blog\/wp-content\/uploads\/sites\/72\/2025\/04\/Tove_Jansson_1956-e1746020982504.jpg","type":"image\/jpeg"}],"author":"Conor Byrne","twitter_card":"summary_large_image","twitter_creator":"@UniRdg_Research","twitter_site":"@UniRdg_Research","twitter_misc":{"Written by":"Conor Byrne","Estimated reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/research.reading.ac.uk\/research-blog\/2025\/04\/29\/tove-janssons-moomin-books\/#article","isPartOf":{"@id":"https:\/\/research.reading.ac.uk\/research-blog\/2025\/04\/29\/tove-janssons-moomin-books\/"},"author":{"name":"Conor Byrne","@id":"https:\/\/research.reading.ac.uk\/research-blog\/#\/schema\/person\/0f3f2225d484dd8910ebd7758671acbf"},"headline":"Tove Jansson\u2019s Moomin books explore the power of adventure and transformation","datePublished":"2025-04-29T09:00:05+00:00","dateModified":"2025-04-30T13:49:47+00:00","mainEntityOfPage":{"@id":"https:\/\/research.reading.ac.uk\/research-blog\/2025\/04\/29\/tove-janssons-moomin-books\/"},"wordCount":952,"publisher":{"@id":"https:\/\/research.reading.ac.uk\/research-blog\/#organization"},"keywords":["feature","Heritage &amp; Creativity","literature","Moomins","Tove Jansson"],"articleSection":["Heritage &amp; Creativity"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/research.reading.ac.uk\/research-blog\/2025\/04\/29\/tove-janssons-moomin-books\/","url":"https:\/\/research.reading.ac.uk\/research-blog\/2025\/04\/29\/tove-janssons-moomin-books\/","name":"Tove Jansson\u2019s Moomin books explore the power of adventure and transformation - Connecting Research","isPartOf":{"@id":"https:\/\/research.reading.ac.uk\/research-blog\/#website"},"datePublished":"2025-04-29T09:00:05+00:00","dateModified":"2025-04-30T13:49:47+00:00","breadcrumb":{"@id":"https:\/\/research.reading.ac.uk\/research-blog\/2025\/04\/29\/tove-janssons-moomin-books\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/research.reading.ac.uk\/research-blog\/2025\/04\/29\/tove-janssons-moomin-books\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/research.reading.ac.uk\/research-blog\/2025\/04\/29\/tove-janssons-moomin-books\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/research.reading.ac.uk\/research-blog\/"},{"@type":"ListItem","position":2,"name":"Tove Jansson\u2019s Moomin books explore the power of adventure and transformation"}]},{"@type":"WebSite","@id":"https:\/\/research.reading.ac.uk\/research-blog\/#website","url":"https:\/\/research.reading.ac.uk\/research-blog\/","name":"Connecting Research","description":"Research stories from across the University of Reading","publisher":{"@id":"https:\/\/research.reading.ac.uk\/research-blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/research.reading.ac.uk\/research-blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/research.reading.ac.uk\/research-blog\/#organization","name":"University of Reading","alternateName":"UoR","url":"https:\/\/research.reading.ac.uk\/research-blog\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/research.reading.ac.uk\/research-blog\/#\/schema\/logo\/image\/","url":"https:\/\/research.reading.ac.uk\/research-blog\/wp-content\/uploads\/sites\/72\/2022\/10\/University-of-Reading-Logo-1.png","contentUrl":"https:\/\/research.reading.ac.uk\/research-blog\/wp-content\/uploads\/sites\/72\/2022\/10\/University-of-Reading-Logo-1.png","width":440,"height":147,"caption":"University of Reading"},"image":{"@id":"https:\/\/research.reading.ac.uk\/research-blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/theuniversityofreading\/","https:\/\/twitter.com\/UniRdg_Research","https:\/\/www.linkedin.com\/school\/university-of-reading\/mycompany\/verification\/","https:\/\/www.youtube.com\/channel\/UCsFUmxmcVbVJ-9iGczsKfuw","https:\/\/en.wikipedia.org\/wiki\/University_of_Reading","https:\/\/www.instagram.com\/uniofreading\/?hl=en","https:\/\/www.tiktok.com\/@uniofreading"]},{"@type":"Person","@id":"https:\/\/research.reading.ac.uk\/research-blog\/#\/schema\/person\/0f3f2225d484dd8910ebd7758671acbf","name":"Conor Byrne","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/research.reading.ac.uk\/research-blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a60519e3600bcaf0362aafdb23be4ec4315094a43eaa460a2f681845f306ea58?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a60519e3600bcaf0362aafdb23be4ec4315094a43eaa460a2f681845f306ea58?s=96&d=mm&r=g","caption":"Conor Byrne"},"url":"https:\/\/research.reading.ac.uk\/research-blog\/author\/ci931957\/"}]}},"cc_featured_image_caption":{"caption_text":"","source_text":"","source_url":""},"_links":{"self":[{"href":"https:\/\/research.reading.ac.uk\/research-blog\/wp-json\/wp\/v2\/posts\/31209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/research.reading.ac.uk\/research-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/research.reading.ac.uk\/research-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/research.reading.ac.uk\/research-blog\/wp-json\/wp\/v2\/users\/969"}],"replies":[{"embeddable":true,"href":"https:\/\/research.reading.ac.uk\/research-blog\/wp-json\/wp\/v2\/comments?post=31209"}],"version-history":[{"count":3,"href":"https:\/\/research.reading.ac.uk\/research-blog\/wp-json\/wp\/v2\/posts\/31209\/revisions"}],"predecessor-version":[{"id":31215,"href":"https:\/\/research.reading.ac.uk\/research-blog\/wp-json\/wp\/v2\/posts\/31209\/revisions\/31215"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/research.reading.ac.uk\/research-blog\/wp-json\/wp\/v2\/media\/31212"}],"wp:attachment":[{"href":"https:\/\/research.reading.ac.uk\/research-blog\/wp-json\/wp\/v2\/media?parent=31209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/research.reading.ac.uk\/research-blog\/wp-json\/wp\/v2\/categories?post=31209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/research.reading.ac.uk\/research-blog\/wp-json\/wp\/v2\/tags?post=31209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}