{"id":3603,"date":"2018-09-27T16:56:32","date_gmt":"2018-09-27T15:56:32","guid":{"rendered":"https:\/\/research.reading.ac.uk\/research-blog\/?p=3603"},"modified":"2023-02-23T16:39:33","modified_gmt":"2023-02-23T16:39:33","slug":"design-competition-helps-local-pharmacy-spread-the-word-about-superbugs","status":"publish","type":"post","link":"https:\/\/research.reading.ac.uk\/research-blog\/2018\/09\/27\/design-competition-helps-local-pharmacy-spread-the-word-about-superbugs\/","title":{"rendered":"Design competition helps local pharmacy spread the word about superbugs"},"content":{"rendered":"

A pharmacy in the Reading suburb of Woodley is hoping to tackle antibiotic-resistant bugs through prize-winning design – it’s hosting two separate installations masterminded by University of Reading typography and pharmacy researchers during September.<\/h3>\n

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Good bugs, bad bugs<\/strong><\/p>\n

Visitors to the Day Lewis Pharmacy\u00a0have been able to\u00a0enjoy the interactive displays\u00a0that provide information about tackling antimicrobial resistance in easy-to-access ways. \u2018Good bugs, bad bugs\u2019 developed by a team from Napper Architects uses a cartoon story format to show information about common infections and ways to avoid overusing antibiotics to treat illnesses that don\u2019t require them.<\/p>\n

Beat Bad Bugs<\/strong><\/p>\n

The second installation was unveiled on Monday 24th September, uses life-size cartoon cut-outs to convey different ways that people can help spread the word about antimicrobial resistance and reduce its spread.<\/p>\n

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The installations are the result of a project,\u00a0Information Design and Architecture in Persuasive Pharmacy Space: combating AMR<\/em>,\u00a0which is the work of a cross-disciplinary team of academics at the University of Reading with expertise in graphic design, pharmacy practice and architecture, and pharmacists at Day Lewis. The competition set out to consider how pharmacies can be used to inform the public about major health issues.<\/p>\n

Professor Sue Walker from Typography & Graphic Communication at the University of Reading, explained: \u201cThere is huge potential in using pharmacies to communicate public health messages and to use the space imaginatively and effectively, especially in tackling major issues such as antibiotic-resistant strains of bacteria.<\/p>\n

\u201cThe project has also shown how good design can be a force for this good, with some fantastic entries. In the end, the\u00a0Good Bugs, Bad Bugs<\/em>\u00a0and\u00a0Beat Bad Bugs\u00a0<\/em>entries captured the imaginations of the judges with their accessibility, novelty and attention to good design. Some of the designs have already been very successful in pharmacies elsewhere in the UK and we look forward to seeing them locally around Reading.\u201d<\/p>\n

The two winning entries have been on display in the Day Lewis Pharmacy over September:<\/p>\n