Lorraine Farrelly and Sally Lloyd Evans at the University of Reading have been successful in securing funding for the government funded Heritage Action Zone project, a collaboration with Reading Borough Council https://www.reading.gov.uk/planning/reading-high-streets-heritage-action-zone/

This pilot study has proposed a series of art projects along Oxford Road, one project is to look at the high street and propose new ways to engage local communities in these spaces. Another project is to consider the shopfronts as a series of displays for work from local artists  (including the University staff and students).

This initiative links with the School of Architecture’s ambition to develop an urban room at Reading.