{"id":2,"date":"2018-05-25T09:06:47","date_gmt":"2018-05-25T08:06:47","guid":{"rendered":"https:\/\/research.reading.ac.uk\/deepfakes-research-network\/?page_id=2"},"modified":"2023-10-20T18:36:00","modified_gmt":"2023-10-20T17:36:00","slug":"about-us","status":"publish","type":"page","link":"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/about-us\/","title":{"rendered":"About us"},"content":{"rendered":"

WHAT IS SYNTHETIC MEDIA?<\/strong><\/p>\n

Artificial Intelligence has enabled multiple ways of manipulating digital media, while also providing means of creating novel media through processes of generative AI. The term ‘synthetic media’ is used to encompass forms such as deepfakes, voice cloning, text synthesis, music synthesis, text-to-image, and text-to-video.<\/p>\n

[vc_row][vc_column][vc_column_text]The Synthetic Media Research Networ<\/strong>k is a<\/span> community of researchers, businesses and stakeholders committed to ethical innovation <\/span>in synthetic media<\/span>.<\/span><\/span><\/p>\n

We tackle the social, <\/span>legal<\/span> and political challenges of deepfake technology<\/span> while seeking imaginative applications of image and voice manipulation<\/span>.\u00a0 <\/span>Our members prototype <\/span>AI-generated<\/span> photo-realistic synthetic media in areas such as film and screen, healthcare, <\/span>and <\/span>educa<\/span>tio<\/span>n<\/span>.<\/span><\/span><\/p>\n

We <\/span>provide<\/span> a f<\/span>orum for <\/span>circulating<\/span> ideas and foregrounding the ethical<\/span>, business, regulatory and legal issues surrounding synthetic media.<\/span><\/span><\/p>\n

Find out more about our members here<\/a>.<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_images_carousel images=”542,541,539,606,613,591,588,621″ img_size=”full” speed=”3000″ autoplay=”yes” wrap=”yes”][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

The Network is a community of researchers, businesses and stakeholders committed to ethical innovation in synthetic media.<\/p>\n","protected":false},"author":3,"featured_media":528,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"__cvm_playback_settings":[],"__cvm_video_id":"","footnotes":""},"coauthors":[10],"class_list":["post-2","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nAbout us - Synthetic Media Research Network<\/title>\n<meta name=\"description\" content=\"The Network is a community of researchers, businesses and stakeholders committed to ethical innovation in synthetic media.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/about-us\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About us - 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