{"id":874,"date":"2024-12-05T09:54:38","date_gmt":"2024-12-05T09:54:38","guid":{"rendered":"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/?page_id=874"},"modified":"2026-02-27T10:17:31","modified_gmt":"2026-02-27T10:17:31","slug":"our-reports","status":"publish","type":"page","link":"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/our-research\/our-reports\/","title":{"rendered":"Our Reports"},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text]Here you can read reports by members of the Synthetic Media Research Network.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2><span style=\"letter-spacing: 0.08px; font-size: 18pt;\">AI Human Avatars<\/span><\/h2>\n<p><span style=\"letter-spacing: 0.08px;\">In this new report from the SMRN, we look at how UK businesses are using AI-generated avatars to help their communications and customer relations. The report outlines the ethical and legal problems and offers recommendations for industry and government action.<\/span><\/p>\n<p><span data-olk-copy-source=\"MessageBody\"><a href=\"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/wp-content\/uploads\/sites\/301\/2026\/02\/AI-human-avatars-Policy-Report-13-February-2026-1.pdf\">Read the report<\/a>.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2>Sector briefing: AI in the Film and Television Sector<\/h2>\n<p>Report commissioned by Pavis Consultancy to inform the report to UNESCO, <i>Re-centering\u00a0culture in AI policy and practice<\/i> (Paris: UNESCO, 2024).<\/p>\n<p><span data-olk-copy-source=\"MessageBody\"><a href=\"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/wp-content\/uploads\/sites\/301\/2025\/11\/Lees-D.-2024.-Sector-briefing-on-AI-in-Film-and-Television.pdf\">Read the report<\/a>.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2><span data-olk-copy-source=\"MessageBody\">Government Consultation on Copyright and Artificial Intelligence: SMRN response<\/span><\/h2>\n<p><span data-olk-copy-source=\"MessageBody\"><a href=\"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/wp-content\/uploads\/sites\/301\/2025\/04\/Response-to-the-Intellectual-Property-Office-consultation-on-Copyright-and-Artificial-Intelligence_SMRN-25.02.2025.pdf\">Read the report<\/a> authored by Dr Dominic Lees and Dr Mathilde Pavis. Published February 2025.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2>House of Lords Communications and Digital Select Committee inquiry:<br \/>\nScaling Up: AI and creative tech<\/h2>\n<p><span data-olk-copy-source=\"MessageBody\">In our first policy report,\u00a0we respond to the House of Lords inquiry into <a href=\"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/wp-content\/uploads\/sites\/301\/2024\/12\/Synthetic-Media-Research-Network-written-evidence-ACT0011.pdf\">&#8216;Scaling Up &#8211; Creative Tech<\/a>&#8216;. Published by Parliament, November 2024.<\/span>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here you can read reports by members of the Synthetic Media Research Network.<\/p>\n","protected":false},"author":969,"featured_media":533,"parent":23,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"__cvm_playback_settings":[],"__cvm_video_id":"","footnotes":""},"coauthors":[11],"class_list":["post-874","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Our Reports - Synthetic Media Research Network<\/title>\n<meta name=\"description\" content=\"Here you can read reports by members of the Synthetic Media Research Network.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/our-research\/our-reports\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Our Reports - Synthetic Media Research Network\" \/>\n<meta property=\"og:description\" content=\"Here you can read reports by members of the Synthetic Media Research Network.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/our-research\/our-reports\/\" \/>\n<meta property=\"og:site_name\" content=\"Synthetic Media Research Network\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theuniversityofreading\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-27T10:17:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/wp-content\/uploads\/sites\/301\/2023\/06\/icon-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@UniofReading\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/our-research\/our-reports\/\",\"url\":\"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/our-research\/our-reports\/\",\"name\":\"Our Reports - Synthetic Media Research Network\",\"isPartOf\":{\"@id\":\"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/#website\"},\"datePublished\":\"2024-12-05T09:54:38+00:00\",\"dateModified\":\"2026-02-27T10:17:31+00:00\",\"description\":\"Here you can read reports by members of the Synthetic Media Research Network.\",\"breadcrumb\":{\"@id\":\"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/our-research\/our-reports\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/our-research\/our-reports\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/our-research\/our-reports\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Our Research\",\"item\":\"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/our-research\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Our Reports\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/#website\",\"url\":\"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/\",\"name\":\"Synthetic Media Research Network\",\"description\":\"Sharing innovation in deepfakes and generative AI\",\"publisher\":{\"@id\":\"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/#organization\",\"name\":\"University of Reading\",\"alternateName\":\"UoR\",\"url\":\"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/wp-content\/uploads\/sites\/301\/logos\/readinglogo.gif\",\"contentUrl\":\"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/wp-content\/uploads\/sites\/301\/logos\/readinglogo.gif\",\"width\":2386,\"height\":782,\"caption\":\"University of Reading\"},\"image\":{\"@id\":\"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/theuniversityofreading\/\",\"https:\/\/twitter.com\/UniofReading\",\"https:\/\/instagram.com\/uniofreading\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Our Reports - Synthetic Media Research Network","description":"Here you can read reports by members of the Synthetic Media Research Network.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/our-research\/our-reports\/","og_locale":"en_GB","og_type":"article","og_title":"Our Reports - Synthetic Media Research Network","og_description":"Here you can read reports by members of the Synthetic Media Research Network.","og_url":"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/our-research\/our-reports\/","og_site_name":"Synthetic Media Research Network","article_publisher":"https:\/\/www.facebook.com\/theuniversityofreading\/","article_modified_time":"2026-02-27T10:17:31+00:00","og_image":[{"width":1000,"height":1000,"url":"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/wp-content\/uploads\/sites\/301\/2023\/06\/icon-2.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@UniofReading","twitter_misc":{"Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/our-research\/our-reports\/","url":"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/our-research\/our-reports\/","name":"Our Reports - Synthetic Media Research Network","isPartOf":{"@id":"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/#website"},"datePublished":"2024-12-05T09:54:38+00:00","dateModified":"2026-02-27T10:17:31+00:00","description":"Here you can read reports by members of the Synthetic Media Research Network.","breadcrumb":{"@id":"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/our-research\/our-reports\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/our-research\/our-reports\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/our-research\/our-reports\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/"},{"@type":"ListItem","position":2,"name":"Our Research","item":"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/our-research\/"},{"@type":"ListItem","position":3,"name":"Our Reports"}]},{"@type":"WebSite","@id":"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/#website","url":"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/","name":"Synthetic Media Research Network","description":"Sharing innovation in deepfakes and generative AI","publisher":{"@id":"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/#organization","name":"University of Reading","alternateName":"UoR","url":"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/#\/schema\/logo\/image\/","url":"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/wp-content\/uploads\/sites\/301\/logos\/readinglogo.gif","contentUrl":"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/wp-content\/uploads\/sites\/301\/logos\/readinglogo.gif","width":2386,"height":782,"caption":"University of Reading"},"image":{"@id":"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/theuniversityofreading\/","https:\/\/twitter.com\/UniofReading","https:\/\/instagram.com\/uniofreading\/"]}]}},"_links":{"self":[{"href":"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/wp-json\/wp\/v2\/pages\/874","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/wp-json\/wp\/v2\/users\/969"}],"replies":[{"embeddable":true,"href":"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/wp-json\/wp\/v2\/comments?post=874"}],"version-history":[{"count":10,"href":"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/wp-json\/wp\/v2\/pages\/874\/revisions"}],"predecessor-version":[{"id":939,"href":"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/wp-json\/wp\/v2\/pages\/874\/revisions\/939"}],"up":[{"embeddable":true,"href":"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/wp-json\/wp\/v2\/pages\/23"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/wp-json\/wp\/v2\/media\/533"}],"wp:attachment":[{"href":"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/wp-json\/wp\/v2\/media?parent=874"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/wp-json\/wp\/v2\/coauthors?post=874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}