{"id":930,"date":"2025-03-10T12:38:53","date_gmt":"2025-03-10T12:38:53","guid":{"rendered":"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/?p=930"},"modified":"2025-08-04T13:39:56","modified_gmt":"2025-08-04T12:39:56","slug":"ai-for-creative-workers-tuc-manifesto","status":"publish","type":"post","link":"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/ai-for-creative-workers-tuc-manifesto\/","title":{"rendered":"&#8216;AI For Creative Workers&#8217; &#8211; Trades Union Congress report, authored by Dr Mathilde Pavis, is published"},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text]The SMRN&#8217;s co-convenor, Dr Mathilde Pavis, has authored the TUC&#8217;s policy manifesto on Artificial Intelligence in the creative sector. It was published on 3rd March 2025, leading to extensive press coverage of the issues of AI, copyright and workers rights across the creative industries.<\/p>\n<p>The manifesto is now online here: <a href=\"https:\/\/www.tuc.org.uk\/sites\/default\/files\/2025-02\/AI_Manifesto_Creative_Workers_2025_AW.pdf\">AI_Manifesto_Creative_Workers_2025_AW.pdf<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]The SMRN&#8217;s co-convenor, Dr Mathilde Pavis, has authored the TUC&#8217;s policy manifesto on Artificial Intelligence in the creative sector. It was published on 3rd March 2025, leading to extensive press&#8230;<a class=\"read-more\" href=\"&#104;&#116;&#116;&#112;&#115;&#58;&#47;&#47;&#114;&#101;&#115;&#101;&#97;&#114;&#99;&#104;&#46;&#114;&#101;&#97;&#100;&#105;&#110;&#103;&#46;&#97;&#99;&#46;&#117;&#107;&#47;&#115;&#121;&#110;&#116;&#104;&#101;&#116;&#105;&#99;&#45;&#109;&#101;&#100;&#105;&#97;&#45;&#114;&#101;&#115;&#101;&#97;&#114;&#99;&#104;&#45;&#110;&#101;&#116;&#119;&#111;&#114;&#107;&#47;&#97;&#105;&#45;&#102;&#111;&#114;&#45;&#99;&#114;&#101;&#97;&#116;&#105;&#118;&#101;&#45;&#119;&#111;&#114;&#107;&#101;&#114;&#115;&#45;&#116;&#117;&#99;&#45;&#109;&#97;&#110;&#105;&#102;&#101;&#115;&#116;&#111;&#47;\">Read More ><\/a><\/p>\n","protected":false},"author":969,"featured_media":932,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"__cvm_playback_settings":[],"__cvm_video_id":"","footnotes":""},"categories":[8],"tags":[],"coauthors":[11],"class_list":["post-930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&#039;AI For Creative Workers&#039; - Trades Union Congress report, authored by Dr Mathilde Pavis, is published - Synthetic Media Research Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/ai-for-creative-workers-tuc-manifesto\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&#039;AI For Creative Workers&#039; - Trades Union Congress report, authored by Dr Mathilde Pavis, is published - Synthetic Media Research Network\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text]The SMRN&#8217;s co-convenor, Dr Mathilde Pavis, has authored the TUC&#8217;s policy manifesto on Artificial Intelligence in the creative sector. It was published on 3rd March 2025, leading to extensive press...Read More &gt;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/ai-for-creative-workers-tuc-manifesto\/\" \/>\n<meta property=\"og:site_name\" content=\"Synthetic Media Research Network\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theuniversityofreading\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-10T12:38:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-04T12:39:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/wp-content\/uploads\/sites\/301\/2025\/03\/AI-for-creative-workers-manifesto-e1741610706965.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1408\" \/>\n\t<meta property=\"og:image:height\" content=\"793\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Conor Byrne\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UniofReading\" \/>\n<meta name=\"twitter:site\" content=\"@UniofReading\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Conor Byrne\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/ai-for-creative-workers-tuc-manifesto\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/ai-for-creative-workers-tuc-manifesto\/\"},\"author\":{\"name\":\"Conor Byrne\",\"@id\":\"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/#\/schema\/person\/0f3f2225d484dd8910ebd7758671acbf\"},\"headline\":\"&#8216;AI For Creative Workers&#8217; &#8211; Trades Union Congress report, authored by Dr Mathilde Pavis, is published\",\"datePublished\":\"2025-03-10T12:38:53+00:00\",\"dateModified\":\"2025-08-04T12:39:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/ai-for-creative-workers-tuc-manifesto\/\"},\"wordCount\":93,\"publisher\":{\"@id\":\"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/#organization\"},\"articleSection\":[\"News\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/ai-for-creative-workers-tuc-manifesto\/\",\"url\":\"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/ai-for-creative-workers-tuc-manifesto\/\",\"name\":\"'AI For Creative Workers' - Trades Union Congress report, authored by Dr Mathilde Pavis, is published - Synthetic Media Research Network\",\"isPartOf\":{\"@id\":\"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/#website\"},\"datePublished\":\"2025-03-10T12:38:53+00:00\",\"dateModified\":\"2025-08-04T12:39:56+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/ai-for-creative-workers-tuc-manifesto\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/ai-for-creative-workers-tuc-manifesto\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/ai-for-creative-workers-tuc-manifesto\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"&#8216;AI For Creative Workers&#8217; &#8211; Trades Union Congress report, authored by Dr Mathilde Pavis, is published\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/#website\",\"url\":\"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/\",\"name\":\"Synthetic Media Research Network\",\"description\":\"Sharing innovation in deepfakes and generative AI\",\"publisher\":{\"@id\":\"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/#organization\",\"name\":\"University of Reading\",\"alternateName\":\"UoR\",\"url\":\"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/wp-content\/uploads\/sites\/301\/logos\/readinglogo.gif\",\"contentUrl\":\"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/wp-content\/uploads\/sites\/301\/logos\/readinglogo.gif\",\"width\":2386,\"height\":782,\"caption\":\"University of Reading\"},\"image\":{\"@id\":\"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/theuniversityofreading\/\",\"https:\/\/twitter.com\/UniofReading\",\"https:\/\/instagram.com\/uniofreading\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/#\/schema\/person\/0f3f2225d484dd8910ebd7758671acbf\",\"name\":\"Conor Byrne\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/#\/schema\/person\/image\/4589eb9e64c7fe8616a6e028ddbb8609\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a60519e3600bcaf0362aafdb23be4ec4315094a43eaa460a2f681845f306ea58?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a60519e3600bcaf0362aafdb23be4ec4315094a43eaa460a2f681845f306ea58?s=96&d=mm&r=g\",\"caption\":\"Conor Byrne\"},\"url\":\"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/author\/ci931957\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"'AI For Creative Workers' - Trades Union Congress report, authored by Dr Mathilde Pavis, is published - Synthetic Media Research Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/ai-for-creative-workers-tuc-manifesto\/","og_locale":"en_GB","og_type":"article","og_title":"'AI For Creative Workers' - Trades Union Congress report, authored by Dr Mathilde Pavis, is published - Synthetic Media Research Network","og_description":"[vc_row][vc_column][vc_column_text]The SMRN&#8217;s co-convenor, Dr Mathilde Pavis, has authored the TUC&#8217;s policy manifesto on Artificial Intelligence in the creative sector. It was published on 3rd March 2025, leading to extensive press...Read More >","og_url":"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/ai-for-creative-workers-tuc-manifesto\/","og_site_name":"Synthetic Media Research Network","article_publisher":"https:\/\/www.facebook.com\/theuniversityofreading\/","article_published_time":"2025-03-10T12:38:53+00:00","article_modified_time":"2025-08-04T12:39:56+00:00","og_image":[{"width":1408,"height":793,"url":"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/wp-content\/uploads\/sites\/301\/2025\/03\/AI-for-creative-workers-manifesto-e1741610706965.png","type":"image\/png"}],"author":"Conor Byrne","twitter_card":"summary_large_image","twitter_creator":"@UniofReading","twitter_site":"@UniofReading","twitter_misc":{"Written by":"Conor Byrne","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/ai-for-creative-workers-tuc-manifesto\/#article","isPartOf":{"@id":"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/ai-for-creative-workers-tuc-manifesto\/"},"author":{"name":"Conor Byrne","@id":"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/#\/schema\/person\/0f3f2225d484dd8910ebd7758671acbf"},"headline":"&#8216;AI For Creative Workers&#8217; &#8211; Trades Union Congress report, authored by Dr Mathilde Pavis, is published","datePublished":"2025-03-10T12:38:53+00:00","dateModified":"2025-08-04T12:39:56+00:00","mainEntityOfPage":{"@id":"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/ai-for-creative-workers-tuc-manifesto\/"},"wordCount":93,"publisher":{"@id":"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/#organization"},"articleSection":["News"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/ai-for-creative-workers-tuc-manifesto\/","url":"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/ai-for-creative-workers-tuc-manifesto\/","name":"'AI For Creative Workers' - Trades Union Congress report, authored by Dr Mathilde Pavis, is published - Synthetic Media Research Network","isPartOf":{"@id":"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/#website"},"datePublished":"2025-03-10T12:38:53+00:00","dateModified":"2025-08-04T12:39:56+00:00","breadcrumb":{"@id":"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/ai-for-creative-workers-tuc-manifesto\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/ai-for-creative-workers-tuc-manifesto\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/ai-for-creative-workers-tuc-manifesto\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/"},{"@type":"ListItem","position":2,"name":"&#8216;AI For Creative Workers&#8217; &#8211; Trades Union Congress report, authored by Dr Mathilde Pavis, is published"}]},{"@type":"WebSite","@id":"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/#website","url":"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/","name":"Synthetic Media Research Network","description":"Sharing innovation in deepfakes and generative AI","publisher":{"@id":"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/#organization","name":"University of Reading","alternateName":"UoR","url":"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/#\/schema\/logo\/image\/","url":"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/wp-content\/uploads\/sites\/301\/logos\/readinglogo.gif","contentUrl":"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/wp-content\/uploads\/sites\/301\/logos\/readinglogo.gif","width":2386,"height":782,"caption":"University of Reading"},"image":{"@id":"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/theuniversityofreading\/","https:\/\/twitter.com\/UniofReading","https:\/\/instagram.com\/uniofreading\/"]},{"@type":"Person","@id":"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/#\/schema\/person\/0f3f2225d484dd8910ebd7758671acbf","name":"Conor Byrne","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/#\/schema\/person\/image\/4589eb9e64c7fe8616a6e028ddbb8609","url":"https:\/\/secure.gravatar.com\/avatar\/a60519e3600bcaf0362aafdb23be4ec4315094a43eaa460a2f681845f306ea58?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a60519e3600bcaf0362aafdb23be4ec4315094a43eaa460a2f681845f306ea58?s=96&d=mm&r=g","caption":"Conor Byrne"},"url":"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/author\/ci931957\/"}]}},"cc_featured_image_caption":{"caption_text":"","source_text":"","source_url":""},"_links":{"self":[{"href":"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/wp-json\/wp\/v2\/posts\/930","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/wp-json\/wp\/v2\/users\/969"}],"replies":[{"embeddable":true,"href":"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/wp-json\/wp\/v2\/comments?post=930"}],"version-history":[{"count":3,"href":"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/wp-json\/wp\/v2\/posts\/930\/revisions"}],"predecessor-version":[{"id":945,"href":"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/wp-json\/wp\/v2\/posts\/930\/revisions\/945"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/wp-json\/wp\/v2\/media\/932"}],"wp:attachment":[{"href":"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/wp-json\/wp\/v2\/media?parent=930"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/wp-json\/wp\/v2\/categories?post=930"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/wp-json\/wp\/v2\/tags?post=930"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/wp-json\/wp\/v2\/coauthors?post=930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}