{"id":970,"date":"2026-06-30T10:30:57","date_gmt":"2026-06-30T09:30:57","guid":{"rendered":"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/?p=970"},"modified":"2026-06-30T10:30:57","modified_gmt":"2026-06-30T09:30:57","slug":"film-archives-and-ai-new-initiative","status":"publish","type":"post","link":"https:\/\/research.reading.ac.uk\/synthetic-media-research-network\/film-archives-and-ai-new-initiative\/","title":{"rendered":"Film Archives and AI: new initiative"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]As GenAI technologies increasingly shape how media is created, modified, and reused, archives face urgent and complex questions around authenticity, provenance, intellectual property, and ethical use.\u00a0\u00a0The Trust in Archives Initiative (TAI), a cross-disciplinary collaboration of archivists, archival producers, technologists and other stakeholders, has released a set of tools<\/a> designed to support ethical engagement between AI and archives.\u00a0 The initiative is led by the\u00a0Archival Producers Alliance<\/a>\u00a0(APA).[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text]As GenAI technologies increasingly shape how media is created, modified, and reused, archives face urgent and complex questions around authenticity, provenance, intellectual property, and ethical use.\u00a0\u00a0The Trust in Archives Initiative…Read More ><\/a><\/p>\n","protected":false},"author":969,"featured_media":975,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"__cvm_playback_settings":[],"__cvm_video_id":"","footnotes":""},"categories":[8],"tags":[25,27,26],"coauthors":[11],"class_list":["post-970","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-generative-ai","tag-report","tag-toolkit"],"acf":[],"yoast_head":"\nFilm Archives and AI: new initiative - 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