{"id":1192,"date":"2020-12-03T13:10:56","date_gmt":"2020-12-03T13:10:56","guid":{"rendered":"https:\/\/research.reading.ac.uk\/urban-living\/?page_id=1192"},"modified":"2020-12-03T13:10:56","modified_gmt":"2020-12-03T13:10:56","slug":"future-of-the-high-street","status":"publish","type":"page","link":"https:\/\/research.reading.ac.uk\/urban-living\/future-of-the-high-street\/","title":{"rendered":"Future of the High Street"},"content":{"rendered":"<p><strong>Principal Investigator:<\/strong>\u00a0 Lorraine Farrelly<br \/>\n<strong>Researcher:\u00a0<\/strong><br \/>\n<strong>Funding Status<\/strong>: Reading Borough Council&#8217;s High Streets Heritage Action Zone (HSHAZ)<br \/>\n<strong>Start and End Date:<\/strong><\/p>\n<p>Academics from the University of Reading have been part of a successful bid to secure over \u00a39,000 from Historic England, to initiate four exciting \u2018Community Story Telling&#8217; activities focussed around the Oxford Road in west Reading.<\/p>\n<p>The aim of the project is to engage with Oxford Road area communities to explore people&#8217;s real stories of the area to amplify the local heritage and rich multicultural history of the road.<\/p>\n<p>Planned activities include:<\/p>\n<ul class=\"unIndentedList\">\n<li>The Oxford Road Storyboard &#8211; focusing on identifying &#8220;Who we are&#8221; as a theme that brings to light all the fabulous stories along the Oxford Road;<\/li>\n<li>Oxford Road shop window art gallery &#8211; bringing together local communities,<\/li>\n<li>Shop keepers and local artists to re-imagine shop fronts and other parts of the high street as gallery and spaces;<\/li>\n<li>A Story-telling promenade performance along the Oxford Road (also filmed and shared online);<\/li>\n<li>Creative and inventive Covid public safety artwork interventions which link to both heritage and the Oxford Road businesses.<\/li>\n<\/ul>\n<p>This pilot project will be developed as a springboard to a more in-depth exploration of \u2018Community Story Telling&#8217; for the wider Heritage Action Zone programme, which will help to promote a sense of place and identity, mutual r<img loading=\"lazy\" decoding=\"async\" class=\"ae_image alignleft\" style=\"background-color: transparent;color: #434241;float: left;font-family: Open Sans;font-size: 16px;font-style: normal;font-variant: normal;font-weight: 400;height: 139.14px;letter-spacing: 0.08px;max-width: 1480.21px;text-align: left;text-decoration: none;text-indent: 0px;text-transform: none;margin: 8px 16px 8px 0px\" src=\"https:\/\/www.reading.ac.uk\/web\/MultimediaFiles\/OxfordRoad2850726_59744.jpg\" alt=\"Oxford Rd\" width=\"247\" height=\"139\" \/>espect, understanding and cohesion.<\/p>\n<h3><strong>News and Events:<\/strong><\/h3>\n<p>University of Reading Press Release: <a href=\"https:\/\/www.reading.ac.uk\/news-and-events\/releases\/PR850725.aspx\">https:\/\/www.reading.ac.uk\/news-and-events\/releases\/PR850725.aspx<\/a><\/p>\n<h3>Reports and\u00a0<strong>Publications:<\/strong><\/h3>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Principal Investigator:\u00a0 Lorraine Farrelly Researcher:\u00a0 Funding Status: Reading Borough Council&#8217;s High Streets Heritage Action Zone (HSHAZ) Start and End Date: Academics from the University of Reading have been part of&#8230;<a class=\"read-more\" href=\"&#104;&#116;&#116;&#112;&#115;&#58;&#47;&#47;&#114;&#101;&#115;&#101;&#97;&#114;&#99;&#104;&#46;&#114;&#101;&#97;&#100;&#105;&#110;&#103;&#46;&#97;&#99;&#46;&#117;&#107;&#47;&#117;&#114;&#98;&#97;&#110;&#45;&#108;&#105;&#118;&#105;&#110;&#103;&#47;&#102;&#117;&#116;&#117;&#114;&#101;&#45;&#111;&#102;&#45;&#116;&#104;&#101;&#45;&#104;&#105;&#103;&#104;&#45;&#115;&#116;&#114;&#101;&#101;&#116;&#47;\">Read More ><\/a><\/p>\n","protected":false},"author":151,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"__cvm_playback_settings":[],"__cvm_video_id":"","footnotes":"","_links_to":"","_links_to_target":""},"coauthors":[],"class_list":["post-1192","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - 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