Role of Salience and Goal Activation in Influencing the Perception and Choice of Sugary Beverages for Self and Significant Others
Henley Business School Marketing & Reputation Research Seminars Dr Anumeha Sah Location TBC
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License to Assemble: Theorising Brand Longevity
Henley Business School, G03Henley Business School Marketing & Reputation Research Seminars Dr Chloe Preece, Senior Lecturer in Marketing, Royal Holloway, University of London Finola Kerrigan, Professor in Marketing and Consumption, Birmingham Business School.