Professor Claire Williams, Professor in the School of Psychology and Clinical Language Sciences, is part of a group at the University of Reading awarded funding to "support research and translation activity that bridges the gap between bioscience research and translation within the strategic themes developing solutions to diet and health challenges".

The BBSRC-funded Diet and Health Open Innovation Research Club, in it's first phase of investment will provide up to £9.68 million to support five Innovation Hubs in strategically relevant areas of BBSRC’s diet and health remit:

  • understanding the interplay between food components and human physiology
  • improving health and nutrition through bio-fortification
  • biological, social, and psychological determinants of food choice and eating behaviour
  • development of functional foods and beverages
  • understanding how food and beverages deliver improved nutrition across the life-course.

The bid led by Professor Williams titled: "STAR - Start Healthy - Stay Healthy: Aligning Public and Planetary Health Through Precision Plant-Based Dietary Solutions across the Life-course" will run for 5 years from 1st November 2022.