New technologies and innovations offer significant opportunities for farm businesses to improve the efficiency and effectiveness of operations, enhance yields and outputs, as well as reduce environmental impacts. However, the uptake of new technologies on farms is patchy.
The Educating for Technology Take-Off project combines world-leading agricultural industries, ABP Food Group and John Deere, with higher education institutions, University of Reading and University of Hohenheim, and focuses on developing and implementing a range of mechanisms to support technology adoption by farmers. University students on extended placements have worked with livestock farmers in the UK and arable farmers in Germany, using a variety of different approaches, in order to encourage farmers to invest in and utilise the latest technologies to advance their farm businesses.

Participating organisations: