Consumer Behaviour and Engagement

Our major focus lies in understanding and influencing food-related behaviours across the entire supply chain. From decisions made by farmers to individual food choices in children, adolescents and adults, and the behaviour of businesses and food manufacturers. We apply research to design effective strategies promoting healthier and sustainable food production and consumption.

EIT Food TrustTracker®

Research has shown that consumers do not understand or trust in the food industry. This is thought to be driven by the gap between what consumers want and what the…Read More >

Integrating precision farming in computer games

The Integrating Precision Farming into Computer Games project will encourage agricultural stakeholders to adopt precision farming techniques and technologies. Precision agriculture is a farming management concept based on observing, measuring…Read More >

Developing a Digital Toolkit to Enhance the Communication of Scientific Health Claims

This is a three years project builds on a previous programme of work to engage consumers and manufacturers on the wording of food health claims, with the aim of increasing…Read More >

Increasing consumer trust and support for the food supply chain and for food companies

EIT Food Consumer Trust Grand Challenge This three years consumer-focused project (2019 – 2022) will work with consumers, food companies and other stakeholders (industry bodies, non-governmental organisations, regulatory authorities and…Read More >

Games of Food

Games of Food is increasing public awareness around balanced nutrition and a healthy lifestyle through the use of Escape games. Escape games provide an opportunity to share educational messages in…Read More >

EIT Food Ambassadors Programme: Influencer marketing for EIT Food

Food Ambassadors is a project that aims to engage food and health Influencers in order to co-create science-based content for their community. Launching a new sustainable product doesn’t necessarily create…Read More >

‘SEE & EAT’: Communicating the benefits of visual familiarity as a strategy for introducing healthy foods into children’s diets

Healthy eating in childhood tracks into adulthood, so promoting dietary variety should begin early. Children’s food preferences depend on food familiarity and liking, and research shows that visually familiarizing children…Read More >

Food and Nutrition: Truth behind the headlines

Learn how to find reliable, scientific information about food and nutrition and identify the truth behind food headlines. Due to conflicting messages from the media, it’s becoming harder to know…Read More >

Cook Clever: a gamified solution to tackle household food waste habits

Consumers have a growing awareness of food waste concerns yet lack the know-how and motivation to change food related behaviors that can make a real impact in reducing food waste,…Read More >

Trust in Our Food: Understanding Food Supply System

How much do you trust your food? Learn about food supply systems, safety, sustainability and nutrition and quality. This online course explore the challenges and responsibilities of different people in…Read More >

Building a business model to enhance consumer trust and influence decision making using a sustainability transparency labelling system

The proposal is centred on an EIT-Food Communications platform on sustainability and transparency, a communication system co-created with consumers with a central focus on increasing consumer trust in the food…Read More >

Consumer attitudes towards healthier processed meat products

This project tests the acceptability of novel healthy processed meat products incorporating plant-based ingredients among European consumers. The countries investigated will be UK, Spain and Denmark, countries with high meat…Read More >

Smart Tags for Improving Consumer Interaction in Food Value Chain

The Smart Tags communication project is set to increase consumer trust towards food products by sharing information about the food product value chain during the whole life-cycle of the product,…Read More >


WeValueFood has educated, engaged and advanced the young Europeans’ knowledge of and appreciation of food, thereby empowering the next generations to make the best choices about the food that they…Read More >

Exploring Controversies in Food Production

The MOOC ‘Engaging with Controversies in the Food System’ will be developed and led by the University of Reading (UoR), working with researchers at the University of Turin (UNITO), the…Read More >

Superfoods: Myths and Truths

What is a ‘superfood’? What foods are ‘superfoods’? What effect do they have on the body and society? The course focuses on the relationship between food, brain and mind: What…Read More >

Alternative Proteins as Food Ingredients

This SPOC explored new protein sources, and how they can be used in new products. Learners gained understanding of the chemical, biological and nutritional fundamentals of proteins, how they can…Read More >

EIT Food Ambassadors Programme

Launching more sustainable products or technologies does not necessarily create new consumer eating habits. How do we let consumers use an app to avoid food waste, try 3D food printing…Read More >

O-Live: Smart targeting of personalised food advice

The food that consumers buy and eat is influenced by a complex interaction of cognitive, sensory, economic, and health factors that lead to gaps between their intentions and behaviour. By…Read More >

Focus on Farmers

Agricultural technologies and innovations offer significant opportunities to improve the efficiency and effectiveness of farm businesses, through optimised yields, reduced environmental impact and increased profitability. However, farmer adoption of these…Read More >

How to effectively change food habits

Our project targets professionals in the health and fitness sectors that routinely deliver interventions to change the eating habits of their clients. The aim is to provide them with innovative…Read More >

The EIT Food School Network: Integrating solutions to improve eating habits and reduce food wastage 2020

The EIT Food School Network was a collaboration working towards improving dietary choices and reducing food wastage in preschool, primary school and secondary school pupils by bringing together industry, academia and…Read More >

Games of Food

The Games of Foods project is set to increase knowledge and awareness of balanced nutrition and a healthy lifestyle through the design and application of escape games. It delivers a…Read More >


EIT Food


EIT Food 2018

What influences women’s choice to breastfeed?

The health and economic benefits of breastfeeding for both child and mother are well documented and have been recently highlighted in an important Breastfeeding Series in the Lancet (Rollin set…Read More >

See and Eat! Using Picture Books to Increase Pre-schoolers Intake of Vegetables

Despite efforts to educate parents and children about the benefits of healthy eating through government and health service campaigns (e.g. 5 A Day, Change 4 Life, Healthy Start), fewer than…Read More >

Impact of food insecurity on children

The World Health Organisation (WHO) defines food security as existing when all people at all times have access to sufficient, safe, nutritious food to maintain a healthy and active life. ...Read More >

The impact of the Sugar Swaps campaign on nutritional intake

Eating and drinking too much sugar means extra calories, which causes fat to build up inside the body. This can lead to heart disease, some cancers or type 2 diabetes…Read More >