The purpose of this activity is to support healthy eating by developing a new food manufacturing technology and B2C business concept for at-site customised production of healthy snacks.
The idea is based on integration of ingredient and instant food manufacturing technologies combined with smart user-interface to support individual choices. Co-creation with consumers is in an important role in the activity and consumers will be involved in both the development and the real-life environment testing phase of the snack concept.
Project Leadership: University of Reading Activity Lead Dr Daniele Asioli, Lecturer in Consumer Studies
Contact details: d.asioli@reading.ac.uk
Participating organisations:
