This year the University of Reading stand at Food Matters Live will showcase, among other things, three projects funded by EIT Food. The SuReBiC project looks to employ cutting-edge methods to reduce the sugar content in biscuits and cakes while still meeting consumer expectations for taste, flavour and texture.

Trust in Food: Understanding Food Supply Systems is a free MOOC (Massive Open Online Course) running this Autumn, hosted by FutureLearn. This MOOC aims to improve consumer understanding of the regulations and safeguards surrounding food production, and gives those taking part a chance to have their own say on trust issues in the industry. Sign up here and give it a go!

The Don’t Be A Food Waster project aims to investigate why food waste occurs in the home and examine the consumer perspective on food waste and identify solutions to solving the problem. The project will use this research and knowledge to develop a social awareness campaign, getting audiences to proudly declare ‘I am not a food waster’ with the ultimate goal of reducing food waste levels in the home.

Food Matters Live will take place at ExCel London from the 20-22nd of November. The exhibition brings together leading food, drink and nutrition industry professionals with a wide range of expertise under the same roof. It attracts thousands of visitors from across the sector, encouraging innovation and collaborative thinking.