Personalising nutrition advice using digital technologies, such as web-apps, offers great potential to improve users’ adherence to healthy eating guidelines.

This article outlines the core concepts, content and features of the novel eNutri app, developed by a team of multi-disciplinary researchers across the University of Reading in collaboration with partners. Uniquely, the app identifies and recommends food-based modifications that would be most beneficial for an individual taking into account both their current diet quality and their individual preferences.

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